University of Lampung | LPPM-UNILA Institutional Repository (LPPM-UNILA-IR)

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Number of items: 95.

Pandjaitan, Dorothy Rouly H. and Husna, Nurul and Hendrawaty, Ernie and Ahmad, Aripin (2023) CEK PLAGIARISME: Development of Tanggamus Robusta Coffee (Socio-ecological Approach). Atlantis Press. (Unpublished)

Pandjaitan, Dorothy Rouly H. and Husna, Nurul and Hendrawaty, Ernie and Ahmad, Aripin (2023) Development of Tanggamus Robusta Coffee (Socio-ecological Approach). In: Proceedings of the 3rd Universitas Lampung International Conference on Social Sciences (ULICoSS 2022).

Putri, Ria Wierma and Putri, yunita maya and Tristiyanto, Tristiyanto and Pandjaitan, Dorothy Rouly H. (2023) Sosialisasi Pengaturan Perlindungan Indikasi Geografis Pada Tim PKK Kabupaten Tanggamus. Probono and Community Journal, 2 (1). ISSN 2985-489X

Pandjaitan, Dorothy Rouly H. (2023) Factors influencing young indonesian consumer’s online utilization intention case study: Effect of technology acceptance, electronic word of mouth, and price setting on university of lampung student’s purchase intention of Netflix streaming service. Asian Journal of Economics and Business Management, 2 (1). pp. 390-397. ISSN -

Ambarwati, Dwi Asri Siti and Pandjaitan, Dorothy Rouly H. and Panuju, Yahya (2022) Niat Pembelian Green Product: Peran Kesadaran Diri Masyarakat, Kebanggan, Rasa Bersalah dan Kesadaran Penuh. Jurnal ManajemenTerapan dan Keuangan, 11 (2). pp. 500-510. ISSN 2685-9424

Pandjaitan, Dorothy Rouly H. and Ambarwati, Dwi Asri Siti (2022) Electronic Word of Mouth, Brand Image, Trust and Online Utilization Intention. Academic Journal of Interdisciplinary Studies, 11 (2). pp. 355-364. ISSN 2281-4612

Mahrinasari, Mahrinasari and Pandjaitan, Dorothy Rouly H. (2022) THE EFFECT OF TOURISM DESTINATION IMAGE ON TOURIST VISIT INTENTION DURING COVID-19 PANDEMIC. JOURNAL OF TOURISM, HOSPITALITY AND ENVIRONMENT MANAGEMENT (JTHEM) www.jthem.com, 7 (27). pp. 450-467. ISSN EISSN: 0128-178X

Satria, Bangsawan and Pandjaitan, Dorothy Rouly H. (2022) Effect of Use Wokee Mobile Banking for Millenial Generation in PT Bank KB Bukopin TBK. International Journal of Current Business and Social Sciences, 8 (4). pp. 17-30. ISSN ISSN: 2312-5985

Pandjaitan, Dorothy Rouly H. and Kosasih, artaditya and Ambarwati, Dwi Asri Siti and Hadianto, Bram (2022) Electronic Word of Mouth, Brand Image, Trust and Online Utilization Intention. Electronic Word of Mouth, Brand Image, Trust and Online Utilization Intention, 11 (2). p. 355. ISSN 2281-3993

Pandjaitan, Dorothy Rouly H. and Kosasih, Artaditya and Dwi asri siti, ambarwati and Hadianto, Bram (2022) Electronic Word of Mouth, Brand Image, Trust and Online Utilization Intention. Electronic Word of Mouth, Brand Image, Trust and Online Utilization Intention, 11 (2). p. 355. ISSN 2281-3993

Pandjaitan, Dorothy Rouly H. and Dwi asri siti, ambarwati (2022) Electronic Word of Mouth, Brand Image, Trust and Online Utilization Intention (KORESPONDENSI). Academic Journal of Interdisciplinary Studies www.richtmann.org, 11 (2). pp. 355-364. ISSN E-ISSN 2281-4612 ISSN 2281-3993

Pandjaitan, Dorothy Rouly H. and Dwi asri siti, ambarwati (2022) Electronic word of mouth, Brand Image, Trust and Online Utilization Intention (korespondensi). Academic Journal of Interdisciplinary Studies. ISSN 2281-4612

Mahrinasari, Mahrinasari and Pandjaitan, Dorothy Rouly H. (2022) The Impact of Green Brand Positioning, Green Brand Knowledge and Attitude toward Green Brand on Green Product Purchase Intention in Unilever Products, Indonesia. THE INTERNATIONAL JOURNAL OF BUSINESS & MANAGEMENT, 10 (3). pp. 36-43. ISSN ISSN 2321–8916

Pandjaitan, Dorothy Rouly H. and Mahrinasari, Mahrinasari (2022) The Influence of Service Quality on Satisfaction Level and Company Image Using Smart Electricity Based on Household Segment. Budapest International Research and Critics Institute-Journal (BIRCI-Journal), 5 (4). ISSN DOI: https://doi.org/10.33258/birci.v5i4.7378

Pandjaitan, Dorothy Rouly H. and Ambarwati, Dwi Asri Siti (2022) Pengaruh Dimensi Motivasi Belanja Hedonis terhadap Pembelian Impulsif pada Situs Marketplace Shopee (The Influence of Hedonist Shopping Motivation on Impulse Buying in Marketplace Shopee Site). Reviu Akuntansi, Manajemen, dan Bisnis (Rambis), Vo 2 (N0 1). pp. 55-65. ISSN 2797-958x.Vol 2, No 1, 2022

Pandjaitan, Dorothy Rouly H. and Nuzul Inas Nabila, Inas (2022) Pengaruh Electronic Word of Mouth dan Citra Merek Terhadap Niat Beli Produk Kecantikan Avoskin. Ekonomi, Keuangan, Investasi dan Syariah (EKUITAS), 4 (2). ISSN ISSN 2685-869X (media online)

Mahrinasari, Mahrinasari and Pandjaitan, Dorothy Rouly H. (2022) Student perception on university brand equity during pandemics. In: Proceedings of the International Seminar of Contemporary Research on Business and Management (ISCRBM 2021), 18 December 2021, Jakarta, Indonesia.

Pandjaitan, Dorothy Rouly H. (2022) The influence of website design, e-service quality, and e-recovery service quality of Lampung ecotourism on visitor satisfaction. Asian Journal of Economics and Business Management, 1 (3). pp. 279-285. ISSN -

Pandjaitan, Dorothy Rouly H. (2021) The Allegation of Working From Home in Influencing Consumer Purchasing Decisions Through E-Commerce. Proceedings of the First International Conference of Economics, Business & Entrepreneurship. ISSN 2593-7650

Pandjaitan, Dorothy Rouly H. (2021) The Allegation of Working From Home in Influencing Consumer Purchasing Decisions Through E-Commerce. The Allegation of Working From Home in Influencing Consumer Purchasing Decisions Through E-Commerce.

Pandjaitan, Dorothy Rouly H. and Mahrinasari, Mahrinasari and Hadianto, Bram (2021) Reviwer Website Quality, E-satisfaction, and E-loyalty of Users Based on The Virtual Distribution Channel. Journal of Distribution Science, 19 (7). pp. 113-121. ISSN 1738-3110

Pandjaitan, Dorothy Rouly H. and Mahrinasari, Mahrinasari and Hadianto, Bram (2021) Website Quality, E-satisfaction, and E-loyalty of Users Based on The Virtual Distribution Channel. Journal of Distribution Science, 19 (7). pp. 113-121. ISSN 1738-3110

Pandjaitan, Dorothy Rouly H. and Mahrinasari, Mahrinasari and Hadianto, Bram (2021) Website Quality, E-satisfaction, and E-loyalty of Users Based on The Virtual Distribution Channel*. Website Quality, E-satisfaction, and E-loyalty of Users Based on The Virtual Distribution Channel*, 19 (7). pp. 113-121. ISSN 113-121

Pandjaitan, Dorothy Rouly H. and MS, MAHRINASARI (2021) Website Quality, E-satisfaction, and E-loyalty of Users Based on The Virtual Distribution Channel. Journal of Distribution Science 19-7 (2021) 113-121, 7 (19). pp. 113-121. ISSN Print ISSN: 1738-3110 / Online ISSN 2093-7717

Pandjaitan, Dorothy Rouly H. and Mahrinasari, Mahrinasari (2021) Website Quality, E-satisfaction, and E-loyalty of Users Based on The Virtual Distribution Channel*(KORESPONDENSI). Journal of Distribution Science. pp. 113-121. ISSN ISSN 2093-7717

wiryawan, driya and PANJINEGARA, PRAKARSA and Faisol, Ahmad and Pandjaitan, Dorothy Rouly H. (2020) BIMBINGAN TEKNIS MITIGASI RISIKO KEUANGAN DAN BISNIS BAGI PENGELOLA BUMDes DI DESA KALI SARI. In: seminar teknologi, akuntansi, bisnis, ekonomi dan komunitas 4, 28 Oktober 2020, Bandar lampung. (Submitted)

Pandjaitan, Dorothy Rouly H. and doni, warganegara (2020) Time Management: Mengelola Karakter Mandiri Generasi Muda Indonesia di SMA Xaverius Pahoman Bandar Lampung. In: STABEK 4 (Seminar Teknologi, Akuntansi, Bisnis dan Ekonomi dan Komunitas 4, 28 Oktober 2020, Hotel Raddison. (Unpublished)

Pandjaitan, Dorothy Rouly H. (2020) The Allegation of Working From Home in Influencing Consumer Purchasing Decisions Through E-Commerce. Proceedings of the First International Conference of Economics, Business & Entrepreneurship, ICEBE 2020, 1st October 2020, Tangerang, Indonesia. ISSN 2593-7650

Pandjaitan, Dorothy Rouly H. (2020) SIKAP KONSUMEN DALAM BELANJA ONLINE PENERAPAN MODEL PENERIMAAN TEKNOLOGI. Jurnal Bisnis dan Manajemen, 16 (2). pp. 112-126. ISSN 1411-9366

Pandjaitan, Dorothy Rouly H. (2020) THE ALLEGATION OF WORKING FROM HOME IN INFLUENCING CONSUMER PURCHASING DECISIONS THROUGH E-COMMERCE. In: The 3rd ICEBE CONFERENCE of Economic and Business Enterpreneurship 2020, 1 Oktober 2020, Hotel Horison. (Unpublished)

Mahrinasari, Mahrinasari and Pandjaitan, Dorothy Rouly H. (2020) Building Loyalty through Usability and Satisfaction toward RedDoorz Web Site Services. Jour of Adv Research in Dynamical & Control Systems, Vol. 12, Issue-02, 2020.

Mahrinasari, Mahrinasari and Pandjaitan, Dorothy Rouly H. (2020) Customer Purchase Intention on Counterfeit Fashion Products: Application of Theory of Reasoned Action. SSRG International Journal of Economics and Management Studies (SSRG-IJEMS). ISSN ISSN: 2393 – 9125

Negara, Mochammad Ferisqo Satya and Mahrinasari, Mahrinasari and Pandjaitan, Dorothy Rouly H. (2020) Customer Purchase Intention on Counterfeit Fashion Products: Application of Theory of Reasoned Action. Customer Purchase Intention on Counterfeit Fashion Products: Application of Theory of Reasoned Action, 7 (10). pp. 105-108. ISSN 105-108

Satria, Bangsawan and Pandjaitan, Dorothy Rouly H. (2020) E-WOM Participation in Indonesia Online Marketplace. Journal of University of Shanghai for Science and Technology. ISSN 1007-6735

Fernando, Sandro Parulian and Satria, Bangsawan and Pandjaitan, Dorothy Rouly H. (2020) E-WOM Participation in Indonesia Online Marketplace. E-WOM Participation in Indonesia Online Marketplace, 22 (10). pp. 261-271. ISSN 261-271

Amalsyah, M. Fazrie and Bangsawan, Satria and Pandjaitan, Dorothy Rouly H. (2020) Effectiveness of Pop - Up Youtube Advertising Towards Purchase Intention Through Characteristics of Millennial Attitudes. Effectiveness of Pop - Up Youtube Advertising Towards Purchase Intention Through Characteristics of Millennial Attitudes, 7 (10). pp. 55-58. ISSN 2393 – 9125

Satria, Bangsawan and Pandjaitan, Dorothy Rouly H. (2020) Effectiveness of Pop - Up Youtube Advertising Towards Purchase Intention Through Characteristics of Millennial Attitudes. International Journal of Economics and Management Studies. ISSN 10.14445/23939125/IJEMS-V7I2P122

Kesumayuda, Panji and Mahrinasari, Mahrinasari and Pandjaitan, Dorothy Rouly H. (2020) The Impact of E-Wom on Trust And Interest Visiting The Destination of Pahawang Island Tourism, Pesawaran District. The Impact of E-Wom on Trust And Interest Visiting The Destination of Pahawang Island Tourism, Pesawaran District, 7 (10). pp. 50-54. ISSN 2393 – 9125

PANJINEGARA, PRAKARSA and Mahrinasari, Mahrinasari and Pandjaitan, Dorothy Rouly H. (2020) The Impact of E-Wom on Trust And Interest Visiting The Destination of Pahawang Island Tourism, Pesawaran District. The Impact of E-Wom on Trust And Interest Visiting The Destination of Pahawang Island Tourism, Pesawaran District, 7 (10). pp. 50-54. ISSN 2393 – 9125

Mahrinasari, Mahrinasari and Pandjaitan, Dorothy Rouly H. (2020) The Impact of E-Wom on Trust And Interest Visiting The Destination of Pahawang Island Tourism, Pesawaran District. International Journal of Economics and Management Studies. ISSN 10.14445/23939125/IJEMS-V7I2P122

Mahrinasari, Mahrinasari and Pandjaitan, Dorothy Rouly H. (2020) The Influence of Marketing Mix on Subsidised Kpr House Buyer Satisfaction With Buyer's Value As A Mediation Variables. International Journal of Economics and Management Studies. ISSN 10.14445/23939125/IJEMS-V7I2P122

gifari, ikram and Mahrinasari, Mahrinasari and Pandjaitan, Dorothy Rouly H. (2020) The Influence of Marketing Mix on Subsidised Kpr House Buyer Satisfaction With Buyer's Value As A Mediation Variables. The Influence of Marketing Mix on Subsidised Kpr House Buyer Satisfaction With Buyer's Value As A Mediation Variables, 7 (10). pp. 45-49. ISSN 2393 – 9125

Gifari, Ikram and Mahrinasari, Mahrinasari and Pandjaitan, Dorothy Rouly H. (2020) The Influence of Marketing Mix on Subsidised Kpr House Buyer Satisfaction With Buyer's Value As A Mediation Variables. The Influence of Marketing Mix on Subsidised Kpr House Buyer Satisfaction With Buyer's Value As A Mediation Variables, 7 (10). pp. 45-49. ISSN 2393 – 9125

Mahrinasari, Mahrinasari and Pandjaitan, Dorothy Rouly H. (2020) Marketing Mix on People’s Business Credit Guarantee Service. Jour of Adv Research in Dynamical & Control Systems, Vol. 12, Issue-02, 2020.

Mahrinasari, Mahrinasari and Pandjaitan, Dorothy Rouly H. (2020) The Mediating Role of Brand Image in the Effect of Sales Promotion, Product Quality, and Celebrity Endorser on Purchase Intention. Journal of University of Shanghai for Science and Technology. ISSN 1007-6735

Akbari, Rizki and Mahrinasari, Mahrinasari and Pandjaitan, Dorothy Rouly H. (2020) The Mediating Role of Brand Image in the Effect of Sales Promotion, Product Quality, and Celebrity Endorser on Purchase Intention. The Mediating Role of Brand Image in the Effect of Sales Promotion, Product Quality, and Celebrity Endorser on Purchase Intention, 22 (10). pp. 272-282. ISSN 272-282

Mahrinasari, Mahrinasari and Pandjaitan, Dorothy Rouly H. (2020) The Mediating Role of Product Innovation in Market Orientation Effect on Marketing Performance. Journal of Social Studies Education Research. ISSN –ISSN NO. 13099108

Tristianto, Ari and Mahrinasari, Mahrinasari and Pandjaitan, Dorothy Rouly H. (2020) The Mediating Role of Product Innovation in Market Orientation Effect on Marketing Performance. The Mediating Role of Product Innovation in Market Orientation Effect on Marketing Performance, 163. ISSN 1309-9108

Pandjaitan, Dorothy Rouly H. (2019) The Effect of Cellular Marketing and the Attitude Towards the Desire to Buy Dunkin Donut in Bandar Lampung. In: 2 rd ICEBE (International Conference of Economics Bussiness & Enterpreneurship) Future Opportunities and Challenges of Bussiness in Digital Era, 1 November 2019, Swiss Bell Hotel Bandar Lampung.

Pandjaitan, Dorothy Rouly H. and Mahrinasari, Mahrinasari (2019) THE ROLE OF GENDER MODERATION IN GREEN MARKETING EFFECT ON THE DECISION OF PURCHASING BODYSHOP COSMETIC PRODUCT IN BANDAR LAMPUNG. In: 2nd ICEBE (International Conference of Economics Bussiness & Enterpreneurship) Future Opportunites and Challenges of Bussiness in Digital Era, 1 November 2019, Swiss Bell Hotel Bandar Lampung.

Warganegara, Doni S. and Pandjaitan, Dorothy Rouly H. (2019) Penyuluhan Kepribadian Yang Berkarakter Dalam Mengembangkan Kewirausahaan Generasi Muda Indonesia di SMA Xaverius Pahoman Bandar Lampung. In: SEMNAS FEB 2019, 24 Oktober 2019, Hotel Horison Lampung.

Pandjaitan, Dorothy Rouly H. (2019) SIKAP KONSUMEN DALAM BELANJA ONLINE PENERAPAN MODEL PENERIMAAN TEKNOLOGI. In: SEMNAS FEB 2019, 24 Oktober 2019, Hotel Horison Lampung.

Pandjaitan, Dorothy Rouly H. and Faila, Shofa (2019) The Effect of Halal Branding Dimension to Purchase Intention on Oriflame Lipstick. In: SHIELD 2019, 26 Agustus 2019, Swiss Bell Hotel Bandar Lampung.

Pandjaitan, Dorothy Rouly H. and Ramelan, Mudji Rachmat (2019) Pengaruh Kualitas Layanan Website Terhadap Niat Pembelian Kembali Yang Dimediasi Oleh Kepuasan Konsumen Lazada.Co.Id Di Bandar Lampung. In: Agenda Baru Pembangunan Indonesia Berbasis Local Knowledge, 8 Agustus 2019, Hotel Bukit Randu.

Ambarwati, Dwi Asri Siti and Pandjaitan, Dorothy Rouly H. and paujiah, sipa and Putri, lidya ayuni (2019) pemberdayaan ekonomi wanita melalui inovasi produk olahan susu kefir di desa mulyosari kabupaten pesawaran. diseminasi hasil pengabdian kepada masyarakat. pp. 65-72. ISSN 978-602-0860-33-6

Pandjaitan, Dorothy Rouly H. (2018) THE CONSUMER ATTITUDE TOWARDS ONLINE SHOPPING AN APPLICATION OF TECHNOLOGY ACCEPTANCE MODEL (SIKAP KONSUMEN DALAM BELANJA ONLINE PENERAPAN MODEL PENERIMAAN TEKNOLOGI). In: The 19th MIICEMA Conference, 17-18 Oktober 2018, Mercure Hotel, Pontianak, Indonesia. (Submitted)

Pandjaitan, Dorothy Rouly H. (2018) PERILAKU KONSUMEN INDONESIA MEMILIH DESTINASI WISATA HALAL. Pusaka Media, Bandar Lampung. ISBN 978-602-5947-34-6

Pandjaitan, Dorothy Rouly H. (2018) An Analysis of Brand Awareness Influence on Purchase Intention in Bandar Lampung City’s Online Transportation Service (Study on Y Generation Consumers). In: International Conference of Organizational Innovation (ICOI), 7th-9th July 2018, Fukuoka University, Japan. (Submitted)

wiryawan, driya and PANJINEGARA, PRAKARSA and Pandjaitan, Dorothy Rouly H. and Huzaimah, Fiska (2018) Pelatihan Manajemen Laba Pada Produk Olahan Singkong Didesa Kali Sari Kecamatan Natar Kabupaten Lampung Selatan. In: Prosiding Pengabdian Kepada Masyarakat. FEB Unila, Lampung, pp. 168-172. ISBN 978-602-53436-0-5

Pandjaitan, Dorothy Rouly H. and Satria, Bangsawan and wiryawan, driya and PANJINEGARA, PRAKARSA (2017) PELATIHAN PEMBUATAN PROPOSAL KREDIT USAHA MANDIRI PADA KELOMPOK USAHA TANI DI DESA KALISARI KECAMATAN NATAR KABUPATEN LAMPUNG SELATAN. Prosiding Pengabdian Kepada Masyarakat, Seminar Nasional Fakultas Ekonomi dan Bisnis, Universitas Lampung, 1. pp. 1-189. ISSN 978-602-5548-15-4

Pandjaitan, Dorothy Rouly H. (2017) ANALISIS FAKTOR KUALITAS DESTINASI WISATA, KEPUASAN WISATAWAN DAN PENGARUHNYA TERHADAP LOYALITAS WISATAWAN (Studi Penelitian Pada World's Best Halal Destination, West Sumatera, Indonesia). In: Forum Manajemen Indonesia ke-9 Semarang, 8-10 November 2017, Semarang.

Pandjaitan, Dorothy Rouly H. (2017) ANALISIS FAKTOR KUALITAS DESTINASI WISATA, KEPUASAN WISATAWAN DAN PENGARUHNYA TERHADAP LOYALITAS WISATAWAN (Studi Penelitian Pada World's Best Halal Destination, West Sumatera, Indonesia). Prosiding Seminar Nasional & Konferensi Forum Manajemen Indonesia (FMI) Ke-9. pp. 4-5. ISSN 978-602-8557-31-3

Pandjaitan, Dorothy Rouly H. and Aripin, Ahmad (2017) METODE PENELITIAN UNTUK BISNIS. Pusaka Media, Bandar Lampung. ISBN 978-602-5420-54-2

Pandjaitan, Dorothy Rouly H. (2017) World Halal Tourims Award 2016-2017 (Studi Penelitian pada Website Wonderful Lombok Sumbawa). In: Seminar Nasional & CFP I Ikatan Dosen RI, 28-28 Oktober 2017, Ambon.

Pandjaitan, Dorothy Rouly H. (2017) “PENGARUH CELEBRITY ENDORSMENT TERHADAP BRAND IMAGE PADA KONSUMEN REMAJA DI BANDAR LAMPUNG DAN IMPILKASINYA TERHADAP HARGA". In: Seminar Nasional FISIP UNILA 2017, 18 Oktober 2017, Swiss BelHotel Lampung.

Pandjaitan, Dorothy Rouly H. (2017) “PENGARUH CELEBRITY ENDORSMENT TERHADAP BRAND IMAGE PADA KONSUMEN REMAJA DI BANDAR LAMPUNG DAN IMPILKASINYA TERHADAP HARGA". prosiding: Membangun Etika Sosial Politik Menuju Masayarakat yang Berkeadilan, 2 (3). pp. 23-32. ISSN 978-979-95174-9-4

Pandjaitan, Dorothy Rouly H. (2017) Effect of Service Quality on Customer Satisfaction and Loyalty Sultan Iskandar Muda International Airport Aceh Indonesia as the World’s Best Airport for Halal Travellers. In: 2ND SHIELD CONFERENCE 2017, 18-20 September 2017, Bandar Lampung.

Pandjaitan, Dorothy Rouly H. (2017) ANALISIS FAKTOR KUALITAS PELAYANAN MASKAPAI, KEPUASAN PELANGGAN DAN PENGARUHNYA TERHADAP LOYALITAS PELANGGAN (Studi Penelitian Pada World's Best AirLines For Halal Travellers, Garuda Indonesia). Jurnal Bisnis dan Manajemen, 13 (1). pp. 55-73. ISSN 1411-9366

Pandjaitan, Dorothy Rouly H. and Ambarwati, Dwi Asri and Tarigan, Rehulina (2016) The Effect of Knowledge on Consumer Rights toward Complaints Delivery on Cellular Telecommunication Products in Bandar Lampung. In: Academy for Global Business Advancement, 26-27 November 2016, SOLO.

Pandjaitan, Dorothy Rouly H. (2016) Children Response to Co Branded Products (Survey on Bandar Lampung McDonald`s Happy Meal Buyer). In: SHIELD CONFERENCE 2016, 2 NOVEMBER 2016, BANDAR LAMPUNG.

Pandjaitan, Dorothy Rouly H. and wiryawan, driya (2016) KOMUNIKASI BISNIS. Penerbit Aura, Bandar Lampung.

Pandjaitan, Dorothy Rouly H. and wiryawan, driya (2016) MEMAHAMI KOMUNIKASI BISNIS UNTUK DIPLOMA. Penerbit Aura. ISBN 9786026238924

Pandjaitan, Dorothy Rouly H. and Fihartini, Yuni (2016) PENGANTAR BISNIS. Penerbit Aura. ISBN 9786026238986

Pandjaitan, Dorothy Rouly H. (2015) PEMASARAN INTERNASIONAL. Penerbit Aura, Bandar Lampung. ISBN 978-602-0878-38-6

Wiryawan, Driya and Pandjaitan, Dorothy Rouly H. (2015) “Pengaruh Daya Tarik Iklan, Kompetensi Tenaga Penjual, dan Persepsi Kualitas Layanan e-Banking terhadapMinat Penggunaan Jasa Layanan e-Banking BNI (Studi Kasus pada BNI Kantor Layanan Unila)”. Jurnal Bisnis dan Manajemen (JBM), 11 (1). pp. 70-88. ISSN ISSN 1411 - 9366

Pandjaitan, Dorothy Rouly H. (2005) Pengaruh Ekuitas Merek Terhadap Loyalitas Penabung Non-PNS Tabungan “Siger Mas”. Masters thesis, Universitas Padjadjaran.

Pandjaitan, Dorothy Rouly H. The Allegation of Working From Home in Influencing Consumer Purchasing Decisions Through E-Commerce. The Allegation of Working From Home in Influencing Consumer Purchasing Decisions Through E-Commerce.

wiryawan, driya and PANJINEGARA, PRAKARSA and faisol, ahmad and Pandjaitan, Dorothy Rouly H. BIMBINGAN TEKNIS MITIGASI RISIKO KEUANGAN DAN BISNIS BAGI PENGELOLA BUMDes DI DESA KALI SARI. Yumary : Jurnal Pengebdian Kepada Masyarakat. ISSN 2746-0576 (Submitted)

Pandjaitan, Dorothy Rouly H. and Ambarwati, Dwi Asri Siti CITRA PERUSAHAAN, PERSEPSI NILAI DAN KEPERCAYAAN TERHADAP KEPUASAN PENGGUNA GOJEK LAMPUNG. In: Stabek 5, 11 NOVEMBER 2021, STUDENT CENTER, FAKULTAS EKONOMI DAN BISNIS, UNILA. (Submitted)

Negara, Mochammad Ferisqo Satya and Bangsawan, Satria and Pandjaitan, Dorothy Rouly H. Customer Purchase Intention on Counterfeit Fashion Products: Application of Theory of Reasoned Action. Customer Purchase Intention on Counterfeit Fashion Products: Application of Theory of Reasoned Action, 7 (10). pp. 105-108. ISSN 105-108

Kupefaksi, Mahatma and Wiweko, Hidayah and Pandjaitan, Dorothy Rouly H. and Lihan, Irham ECOBRICK: “Sustainable Waste Management” Solusi Atasi Sampah Medis dan Plastik selama Pandemi COVID-19 di Desa Talang Mulya, Teluk Pandan, Kecamatan Pesawaran. Sakai Sembayan. ISSN 2550-1089 (Unpublished)

Mahatma, Kufepaksi and Pandjaitan, Dorothy Rouly H. and Wiweko, Hidayah ECOBRICK: “Sustainable Waste Management”, Solusi Atasi Sampah medis dan Plastik selama Pandemi COVID-19 di Desa Talang Mulya, Teluk Pandan, Kecamatan Pesawaran. Sakai Sembayan. ISSN 2550-1089 (Unpublished)

Pandjaitan, Dorothy Rouly H. Family Business Evidence from Countries of Two Continents: Survival Strategy of Coronavirus Pandemic. In: icebe 4, 7 OKTOBER 2021, NOVOTEL HOTEL. (Unpublished)

Mahrinasari, Mahrinasari and Pandjaitan, Dorothy Rouly H. MODEL PERILAKU PEMBELIAN KONSUMEN DALAM BELANJA ONLINE DI INDONESIA. Usulan penelitian Ristek Dikti pendanaan 2019. (Unpublished)

Ambarwati, Dwi Asri Siti and Pandjaitan, Dorothy Rouly H. and Panuju, Yahya NIAT PEMBELIAN DAN KESADARAN DIRI PUBLIK PADA KONSUMEN “GREEN SKINCARE”: EFEK DARI KEBANGGAAN, RASA BERSALAH DAN PERHATIAN(STUDI PADA PRODUK GREEN SKINCARE BUATAN INDONESIA). saeb. (Unpublished)

Pandjaitan, Dorothy Rouly H. and PANJINEGARA, PRAKARSA and wiryawan, driya PELATIHAN KEWIRAUSAHAAN UNTUK MENCIPTAKAN PELAKU WIRAUSAHA INOVATIF BERBASIS KOMPETENSI WILAYAH DENGAN MENGGUNAKAN MODEL KANVAS DI DESA MULYOSARI KECAMATAN WAY RATAI KABUPATEN PESAWARAN. Seminar Nasional Hasil-Hasil Pengabdian Kepada Masyarakat. ISSN 978-602-0860-12-1 (Unpublished)

Pandjaitan, Dorothy Rouly H. and paujiah, sipa and wulan, mutiasari nur PEMBERDAYAAN EKONOMI PEREMPUAN MELALUI PELATIHAN BUSINESS MODEL CANVAS PADA PRODUK ECO-FRIENDLY. In: Stabek 5. (Submitted)

Pandjaitan, Dorothy Rouly H. PENGARUH EKUISTAS MEREK TERHADAP KESETIAAN PELANGGAN STARBUCKS DI MEDIASI OLEH KEPERCAYAAN MEREK. In: FMI Makassar, 27-28 November 2021, Hotel Claro, Makassar. (Unpublished)

Pandjaitan, Dorothy Rouly H. and Ambarwati, Dwi Asri Siti and Putri, lidya ayuni QUADRUPLE HELIX: THE FIRM-DRIVEN LIVING LAB MODEL ON LAMPUNG ECO TOURISM. SAEB. (Unpublished)

Wangi, Anindhyta Sekar and Pandjaitan, Dorothy Rouly H. and Ramelan, Mudji Rachmat Seminar Nasional FISIP Universitas Lampung ke-3 Agenda Baru Pembangunan Indonesia BErbasis Local Knowledge 8 Agustus 2019. In: Seminar Nasional FISIP Universitas Lampung ke-3 Agenda Baru Pembangunan Indonesia BErbasis Local Knowledge.

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