Pandjaitan, Dorothy Rouly H. Family Business Evidence from Countries of Two Continents: Survival Strategy of Coronavirus Pandemic. In: icebe 4, 7 OKTOBER 2021, NOVOTEL HOTEL. (Unpublished)

Text edited_DOROTHY-FEBUNILA-Family Business Evidence from Countries of Two Continents.docx Download (34kB)

Abstract

ABSTRACT The COVID-19 pandemic is forcing many businesses to close their businesses, driving major changes in various industry sectors, for example retailers and brands face various short-term challenges related to health and safety, supply chain, workforce, cash flow, consumer demand, sales and marketing. In fact, several other types of business fields, such as tourism and hospitality, were affected so much that they were almost completely paralyzed. Start-up companies also have to adapt by not recruiting. This condition also impacting family business. Family business is a form of business whose ownership and management are mostly managed by the family or descendants of the family. This paper talking about survival strategy from Family Business during Coronavirus Pandemic from Countries of Two Continents. This article finds out that the COVID-19 pandemic has made all companies move to activate various innovations, both in terms of digital services and direct services. Keywords: Survival Strategy, Family Business, Pandemic, Covid-19

Item Type:	Conference or Workshop Item (Paper)
Subjects:	A General Works > AC Collections. Series. Collected works
Divisions:	Fakultas Ekonomi dan Bisnis (FEB) > Prodi Manajemen
Depositing User:	Dr DOROTHY ROULY PANDJAITAN
Date Deposited:	11 Nov 2021 04:54
Last Modified:	11 Nov 2021 04:54
URI:	http://repository.lppm.unila.ac.id/id/eprint/35917

Actions (login required)

View Item