Article

MS, Mahrinasari (2020) Leading Entrepreneur' Personality towards Entrepreneurial Intentions in Banking Sector through Religiosity in Indonesia: Moderating Role of Islamic Financing Knowledge. Journal of Talent Development and Excellence, 12 (1). pp. 1489-1501. ISSN 1869-0459 (print)/ISSN1869-2885 (online),

MS, Mahrinasari (2020) PENGEMBANGAN KEMASAN ZERO PLASTIC SERTA LABEL SEHAT-HALAL PRODUK TAHU TEMPE (ZERO PLASTIC PACKAGING AND HALAL-HEALTHY LABEL DEVELOPMENT OF TAHU TEMPE PRODUCTS). Jurnal Pengabdian Lembaga Pengabdian Kepada Masyarakat UNILA. (Submitted)

MS, Mahrinasari (2019) Determinants of Brand Equity: Communication of Corporate Social Responsibility (CSR) versus CSR itself and Company Credibility. CONTEMPORARY ECONOMICS, 13 (3). pp. 317-334. ISSN Online ISSN: 2300-881, Print ISSN: 2084-0845

MS, Mahrinasari (2019) IMPACT OF SAFETY CONCERNS ON A LIFESTYLE. JOURNAL OF SECURITY AND SUSTAINABILITY ISSUES, 9 (1). pp. 269-280. ISSN 2029-7017 print/2029-7025 online

MS, Mahrinasari (2019) IMPACT OF SAFETY CONCERNS ON A LIFESTYLE. JOURNAL OF SECURITY AND SUSTAINABILITY ISSUES, 9 (1). pp. 269-280. ISSN 2029-7017 print/2029-7025 online

MS, Mahrinasari (2019) THE COUNTRY OF ORIGIN (COO) MODEL OF THE INDONESIAN AND CHINESE PRINTED BATIK PRODUCTS. JOURNAL OF SOUTHWEST JIAOTONG UNIVERSITY, 54 (4). pp. 1-15. ISSN issn.0258-2724.54.4.6

MS, Mahrinasari (2019) Model of Improving Tourism Industry Performance through Innovation Capability. Journal of Environmental Management and Tourism, 10 (4/36). pp. 852-863. ISSN 2068-7729

MS, Mahrinasari (2019) IS TRADE LIBERALIZATION A HAZARD TO SUSTAINABLE ENVIRONMENT? FRESH INSIGHT FROM ASEAN COUNTRIES. Polish Journal of Management Studies, 19 (1). pp. 249-259. ISSN 2081-7452

Bangsawan, Satria and MS, Mahrinasari and Rahman, MM and Razimi, MSA (2019) Muslim friendly tourism and accommodation of Malaysian hotel industries. UTOPÍA Y PRAXIS LATINOAMERICANA, 24 (5). pp. 341-348. ISSN 1315-5216

MS, Mahrinasari (2018) Determinant of Tourist’s Attitude in E-TourismUsage. International Journal of Enginering and Technology, 7 (4). pp. 6044-6050. ISSN 2227-524X

Wibasuri, Anggalia and Bangsawan, Satria and MS, Mahrinasari and Ribhan, Ribhan (2018) Determinants of Attitude Tourist in E-Tourism Usage. International Journal of Engineering & Technology, 7 (4). pp. 6044-6050. ISSN 6044-6050

Hendrawaty, Ernie and MS, Mahrinasari and Andriani, Lis and wiryawan, driya (2018) Pelatihan Pemanfaatan Limbah Tali Strapping Menjadi Produk Kreatif Dan Inovatif Dan Pelatihan E-Commerce Di Desa Hanura Kecamatan Teluk Pandan Kabupaten Pesawaran. Seminar Nasional dan Call for Paper Fakultas Ekonomi dan Bisnis Universitas Lampung. ISSN 9786025343612

Bangsawan, Satria and Marquette, Christopher J. and MS, Mahrinasari (2017) Consumer restaurant experience, electronic word of mouth and purchase intention in the Indonesian restaurant industry. Journal for Global Business Advancement, 10 (6). pp. 613-630. ISSN Print : 1746-966X Online : 1746-9678

MS, Mahrinasari (2017) Consumer restaurant experience, electronic word of mouth and purchase intention in the Indonesian restaurant industry. Journal for Golbal Business Advancement, 10 (6). pp. 613-630. ISSN 1746-9678

MS, Mahrinasari and Marquette, Christopher J. and Bangsawan, Satria (2017) Impact of electronic word-of-mouth communication on building brand equity: an Indonesian perspective. Journal for Global Business Advancement, 10 (5). pp. 527-545. ISSN Print : 1746-966X Online : 1746-9678

MS, Mahrinasari (2017) Impact of electronic word-of-mouth communication on building brand equity: an Indonesian perspective. Journal for Golbal Business Advancement, 10 (5). pp. 527-545. ISSN 1746-9678

MS, Mahrinasari (2011) MARKETING COMMUNICATION EFECTIVITY OF DANGERS OF SMOKING MESSAGE ADVERTISING EFEKTIFITAS KOMUNIKASI PEMASARAN PADA IKLAN PESAN BAHAYA MEROKOK. Jurnal Ilmiah Ekonomi Bisnis, Journal of Economics and Business, Universitas Gunadarma, 16 (2). pp. 112-121. ISSN p-0853-862X/e-ISSN 2089-8002

Monograph

MS, Mahrinasari (2019) Building Corporate Image Through Corporate Social Responsibility: Mediated by Stakeholders' Attitude (CSR Activities In Indonesian State-Owned Enterprises). Working Paper. McGraw Hill Education (India), Private Limited, INDIA.

MS, Mahrinasari (2019) Green Tourism Strategy: In Indonesian Ecotourism Destination. Working Paper. McGraw Hill Education (India), Private Limited, INDIA.

MS, Mahrinasari (2019) TANGGUNG JAWAB SOSIAL PERUSAHAAN: PERSPEKTIF PEMASARAN EDISI REVISI 2019, PENERBIT GRAHA ILMU, YOGYAKARTA EDISI CETAKAN PERTAMA 2017, PENERBIT "DEEPUBLISH", YOGYAKARTA. Other. Graha Ilmu, Yogyakarta. (In Press)

Other

MS, Mahrinasari (2018) EDITOR BUKU JUDUL " Urgensi Strategi Pemasaran Dalam Upaya Meningkatkan Kinerja Usaha Kecil yang Berdaya Saing di Era Globalisasi". Aura, CV Anugrah Utama Raharja, Anggota IKAPI No. 003/LPU/2013, Bandarlampung.

MS, Mahrinasari (2018) SERTIFIKAT HAKI ' lAPORAN PENELITIAN, JUDUL: Analisis Hubungan Segmentasi Demografi dan Loyaltias Merek (Studi pada Produk Tabungan Tiga Bank Umum Terbesar di Provinsi Lampung)". Kementerian Hukum dan Hak Asasi Manusia, Republik Indonesia, Jakarta.

MS, Mahrinasari (2018) editor buku "Manajemen Pemasaran dan Revitalisasi Pemberdayaan Pasar Tradisional". Graha Ilmu, Yogyakarta.