MS, Mahrinasari (2019) Building Corporate Image Through Corporate Social Responsibility: Mediated by Stakeholders' Attitude (CSR Activities In Indonesian State-Owned Enterprises). Working Paper. McGraw Hill Education (India), Private Limited, INDIA.

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Abstract. This study investigates whether Corporate Social Responsibility (CSR) can build corporate image, mediated by the stakeholders’ attitude toward CSR. Despite the ongoing debate on the implementation of CSR, some of the companies utilize CSR as a strategic business because they believe that it can increase the company’s success, especially in building a positive attitude and corporate image. Data of 173 receivers of CSR activities by four state-owned enterprises (PT Bank Mandiri [Persero] Tbk, PT Telekom Indonesia [Persero] Tbk, PT Perkebunan Nusantara VII [Persero], and PT Tambang Batubara Bukit Asam [Perero] Tbk) were collected through using a simple probability sampling technique and analyzed by implementing a multiple regression analysis to prove the hypothesis. The results demonstrate that the effect of CSR on stakeholders’ attitude toward CSR is statistically significant and positive. The economic responsibility dimension of CSR has a positive effect, but a statistically insignificant effect on corporate image, either directly without the attitude variable or indirectly mediated by the attitude variable. The coefficient value of determination (R2), however, has a higher score when CSR dimensions affect corporate image, mediated by the attitude variable. The causative factors of the attitude variable intervening the effect of economic responsibility on corporate image that are not statistically significant are product, service quality, price, and respondents’ characteristics (income and education). Keywords: Corporate Social Responsibility, Corporate Image, and Attitude

Item Type: Monograph (Working Paper)
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Fakultas Ekonomi dan Bisnis (FEB) > Prodi Manajemen
Depositing User: Mahrinasari MS
Date Deposited: 09 Jan 2020 04:21
Last Modified: 09 Jan 2020 04:21

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