Wibasuri, Anggalia and Bangsawan, Satria and MS, Mahrinasari and Ribhan, Ribhan (2018) Determinants of Attitude Tourist in E-Tourism Usage. International Journal of Engineering & Technology, 7 (4). pp. 6044-6050. ISSN 6044-6050

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Abstract

This paper examine the influence of five variables on attitude tourist: perceived ease of use, perceived usefulness, self efficacy, domain specific innovativeness, and experience. The analysis attitude tourist toward e-tourism usage gauges the moderating role of e-trust. A sample of 216 tourist of was analyzed using structural equation modeling. Result show that perceived ease of use, perceived usefulness, domain specific inovativeness, and experience significantly influence attitude tourist. E-trust moderates the impact of e-tourism usage. These results entail a better understanding of specificities, with practical actions for addressing their real needs and expectations. The study limitations, implications, along with directions for further research are discussed.

Item Type: Article
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Fakultas Ekonomi dan Bisnis (FEB) > Prodi Manajemen
Depositing User: Prof Satria Bangsawan
Date Deposited: 14 May 2019 08:23
Last Modified: 14 May 2019 08:23
URI: http://repository.lppm.unila.ac.id/id/eprint/12841

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