MS, Mahrinasari (2018) Determinant of Tourist’s Attitude in E-TourismUsage. International Journal of Enginering and Technology, 7 (4). pp. 6044-6050. ISSN 2227-524X

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Abstract

Abstract This paper examine the influence of five variables on attitude tourist: perceived ease of use, perceived usefulness, self efficacy, domain specific innovativeness, and experience. The analysis attitude tourist toward e-tourism usage gauges the moderating role of e-trust. A sample of 216 tourist of was analyzed using structural equation modeling. Result show that perceived ease of use, perceived usefulness, domain specific inovativeness, and experience significantly influence attitude tourist. E-trust moderates the impact of e-tourism usage. These results entail a better understanding of specificities, with practical actions for addressing their real needs and expectations. The study limitations, implications, along with directions for further research are discussed. Keywords: Attitude Tourist Determinants; E-Tourism Usage; E-Trust; Structural Equation Modeling.

Item Type: Article
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Fakultas Ekonomi dan Bisnis (FEB) > Prodi Manajemen
Depositing User: Mahrinasari MS
Date Deposited: 09 Jan 2020 04:21
Last Modified: 09 Jan 2020 04:21
URI: http://repository.lppm.unila.ac.id/id/eprint/17516

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