MS, Mahrinasari (2019) Green Tourism Strategy: In Indonesian Ecotourism Destination. Working Paper. McGraw Hill Education (India), Private Limited, INDIA.

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Abstract

Abstract. This research aims to find out what strategies could be developed to deal with green tourism development in an Indonesian Ecotourism Destination. The strategies are based on a SWOT analysis by 40 relevant stakeholders using focus group discussion, followed by in-depth interviews of 30 other local tourists and societies, as well as observation in the surrounding environment of the Ecotourism Destination. The SWOT analysis performed resulted in the implementation of an integrated green-tourism strategy aligning with the development of green-tourism policy by the government. The effort to integrate the mixed elements of green-tourism dimensions must be interactive in order to attract green tourists taking responsibility to commit and be empathetic in creating and maintaining green-tourism development. The growth strategy is a priority, by achieving the growth in the number of tourist visits (the frequency of visits and the origin of tourist areas) and by increasing assets that include objects and tourist attractions, infrastructure, and other supporting facilities to induce green-tourism development. Other kinds of strategies are also developed and discussed. The research findings do not yet measure what the integrated strategy of Green-Tourism development is, so future research should be conducted by implementing mixed methods, through the use of qualitative design with an In-depth Interview method and an Analytical Hierarchical Analysis model, followed by a quantitative research design to explore and obtain valid and reliable measurement of the integrated green-strategy tourism concept. Key Words: Green Tourism Strategy, Green Tourism Development, Ecotourism Destination

Item Type: Monograph (Working Paper)
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Fakultas Ekonomi dan Bisnis (FEB) > Prodi Manajemen
Depositing User: Mahrinasari MS
Date Deposited: 09 Jan 2020 04:21
Last Modified: 09 Jan 2020 04:21
URI: http://repository.lppm.unila.ac.id/id/eprint/17518

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