Article

Ahadiat, Ayi and MS, MAHRINASARI and Syaipudin, Usep and Kesumah, Fajrin Satria Dwi (2023) CEO Power and Characteristics on Firm Performance in Indonesian State-Owned Enterprises. Contemporary Economics, 17 (3). pp. 295-310. ISSN 2300-8814

Rahmani, Riska Gusti and Bursan, Rinaldi and MS, MAHRINASARI and wiryawan, driya (2022) Pengaruh Celebrity Endorsement, Brand Image dan Brand Trust Terhadap Keputusan Pembelian Produk (Studi pada Somethinc by Irene Ursula). EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis, 10 (S1). pp. 431-438. ISSN 2338-8412

MS, MAHRINASARI (2021) Service Quality, Employee Ethics, Bank Customer Trust: The Role of Size Moderation and Bank Reputation in Indonesia. International Journal of Pharmaceutical Research | Apr - Jun 2021 | Vol 13 | Issue 2, 13 (2). pp. 4400-4422. ISSN 0975-2366

MS, MAHRINASARI (2021) Digital Content Marketing Strategy in Increasing Customer Engagement in Covid-19 Situation. International Journal of Pharmaceutical Research | Jan - Mar 2021 | Vol 13 | Issue 1, 13, (1). pp. 4797-4805. ISSN 0975-2366

MS, MAHRINASARI (2021) Digital Content Marketing Strategy in Increasing Customer Engagement in Covid-19 Situation. International Journal of Pharmaceutical Research | Jan - Mar 2021 | Vol 13 | Issue 1, 13 (01). pp. 4797-4805. ISSN ISSN: 0975-2366

MS, MAHRINASARI (2021) Marketing Strategy of Trans Lampung Utama Ltd. after Raden Inten II Lampung Airport Becomes an International Airport. International Journal of Disaster Recovery and Business Continuity Vol.12, No. 1, (2021),, 12 (1). pp. 395-404. ISSN 2005-4289

MS, MAHRINASARI (2021) Perceived Price and Organic Food Consumption Behaviour. Proceedings of the First International Conference of Economics, Business & Entrepreneurship, ICEBE 2020, 1st October 2020, Tangerang, Indonesia, 2020. ISSN ICEBE 2021-04-19

Pandjaitan, Dorothy Rouly H. and MS, MAHRINASARI (2021) Website Quality, E-satisfaction, and E-loyalty of Users Based on The Virtual Distribution Channel. Journal of Distribution Science 19-7 (2021) 113-121, 7 (19). pp. 113-121. ISSN Print ISSN: 1738-3110 / Online ISSN 2093-7717

MS, MAHRINASARI (2020) PENERAPAN TEKNOLOGI PUPUK ORGANIK PLUS UNTUK MENINGKATKAN KESEJAHTERAAN PETERNAK SAPI POTONG DI DESA SIDOSARI NATAR. SAKAI SAMBAYAN — Jurnal Pengabdian kepada Masyarakat, 04 (03). pp. 191-194. ISSN 2550-1089

MS, MAHRINASARI (2020) A PRODUCT OF SOCIAL MISSION, SUSTAINABLE ENTREPRENEURIAL AND MARKETING ORIENTATION: ENHANCING SOCIAL ENTREPRENEURIA. JOURNAL OF SECURITY AND SUSTAINABILITY ISSUES, 10 (Octobe). pp. 163-178. ISSN 2029-7017/ISSN 2029-7025 (online)

MS, MAHRINASARI and Rouly, Dorothy (2020) Customer Purchase Intention on Counterfeit Fashion Products: Application of Theory of Reasoned Action. International Journal of Economics and Management Studies, 7 (10). pp. 105-108. ISSN 2393 – 9125

MS, MAHRINASARI and Rouly, Dorothy (2020) The Impact of E-WOM on Trust and Interest Visiting The Destination of Pahawang Island Tourism, Pesawaran District. International Journal of Economics and Management Studies, 7 (10). pp. 50-54. ISSN 2393 – 9125

MS, MAHRINASARI and Rouly, Dorothy (2020) The Influence of Marketing Mix on Subsidised Kpr House Buyer Satisfaction With Buyer's Value As A Mediation Variables. International Journal of Economics and Management Studies, 7 (10). pp. 45-49. ISSN 2393 – 9125

MS, MAHRINASARI (2020) The Mediating Role of Brand Image in the Effect of Sales Promotion, Product Quality, and Celebrity Endorser on Purchase Intention. Journal of University of Shanghai for Science and Technology, 22 (10). pp. 272-282. ISSN 1007-6735

MS, MAHRINASARI (2020) The Mediating Role of Product Innovation in Market Orientation Effect on Marketing Performance. Journal of Social Studies Education Research, 163 (Oct). ISSN 1309-9108

MS, MAHRINASARI (2020) The Effect of Supply Chain Indicators on the Business Performance of Food Industry in Indonesia. International Journal of Supply Chain Management, 9 (3). pp. 620-630. ISSN 2050-7399 (Online), 2051-3771 (Print)

MS, MAHRINASARI (2020) Employee Turnover Intention and Supply Chain Management for Value Creation in Indonesian Banks. International Journal of Supply Chain Management,, 9 (3). pp. 688-699. ISSN 2050-7399 (Online), 2051-3771 (Print)

MS, MAHRINASARI (2020) THE IMPACT OF ENTREPRENEURIAL AND ENVIRONMENTAL FACTORS ON ENTREPRENEURIAL INTENTION OF BANKING SECTOR OF INDONESIA. POLISH JOURNAL OF MANAGEMENT STUDIES, 21 (2). pp. 412-424. ISSN 2081-7452 | ICV: 117.62 | MNiSW: 40;

MS, MAHRINASARI (2020) Impact of Organizational Commitment for Tourism Supply Chain Management on Organizational Citizenship Behaviour by Mediation of Psychological Attachment and Work Alienation in Indonesian Tourism Industry. International Journal of Supply Chain Management, 9 (3). pp. 990-1002. ISSN 2050-7399 (Online), 2051-3771 (Print);

MS, MAHRINASARI (2020) The Mediating Effect of Strategic Agility in the Relationship of Supply Chain Management Activities and Firm Performance of the Textile Industry of Indonesia. International Journal of Supply Chain Management, 9 (3). pp. 649-656. ISSN 2050-7399 (Online), 2051-3771 (Print)

MS, MAHRINASARI (2020) Positive Word of Mouth for Supply Chain Management Create a Psychological Effect Which Increases the Intention to Purchase among Indonesian Electronic Industry. International Journal of Supply Chain Management, 9 (3). pp. 674-687. ISSN 2050-7399 (Online), 2051-3771 (Print)

MS, MAHRINASARI (2020) INDONESIAN CONSUMER BEHAVIOR PERSPECTIVE TOWARD CORPORATE SOCIAL RESPONSIBILITY. JOURNAL OF SECURITY AND SUSTAINABILITY ISSUES, 9 (May). pp. 381-408. ISSN 2029-7017/ISSN 2029-7025 (online)

MS, MAHRINASARI (2020) Integrity, Personal Religiosity Values, and Reputation as Determinants of Enhancing Trust on AWAQF Institutions: Are Indonesians Showing Intentions to Endow Fund? Journal of Talent Development and Excellence, 12 (01). pp. 1786-1797. ISSN 1869-0459 (print)/ISSN1869-2885 (online),

MS, MAHRINASARI (2020) Leading Entrepreneur' Personality towards Entrepreneurial Intentions in Banking Sector through Religiosity in Indonesia: Moderating Role of Islamic Financing Knowledge. Journal of Talent Development and Excellence,, 12 (1). pp. 1489-1501. ISSN ISSN:1869-0459 (print)/ISSN1869-2885 (online),

MS, MAHRINASARI (2020) Muslim friendly facilities of the Indonesian hotel industry: A smart tourism approach. Utopía y Praxis Latinoamericana Revista Internacional de Filosofía Iberoamericana y Teoría Social Centro de Estudios Sociológicos y Antropológicos (CESA) Facultad de Ciencias Económicas y Sociales., 25 (2). pp. 190-201. ISSN ISSN 1316-5216; ISSN-e 2477-9555

MS, MAHRINASARI (2020) PUBLIKASI ARTIKEL dengan Judul: "INDONESIAN CONSUMER BEHAVIOR PERSPECTIVE TOWARD CORPORATE SOCIAL RESPONSIBILITY". JOURNAL OF SECURITY AND SUSTAINABILITY ISSUES, 9 (May). pp. 381-408. ISSN ISSN 2029-7017/ISSN 2029-7025 (online)

MS, MAHRINASARI (2020) Building Loyalty through Usability and Satisfaction toward RedDoorz Web Site Services. Jour of Adv Research in Dynamical & Control Systems, 12 (02). pp. 3230-3236. ISSN 1943-023X

MS, MAHRINASARI (2020) Examining the Role of HRM Practices to Enhance Employee Satisfaction: Mediating Role of Supply Chain Integration. International Journal of Supply Chain Management, 09 (02). pp. 510-517. ISSN 2050-7399 (Online), 2051-3771 (Print),

MS, MAHRINASARI (2020) Examining the Role of HRM Practices to Enhance Employee Satisfaction: Mediating Role of Supply Chain Integration. International Journal of Supply Chain Management, 9 (2). pp. 510-517. ISSN ISSN: 2050-7399 (Online), 2051-3771 (Print),

MS, MAHRINASARI (2020) Marketing Mix on People’s Business Credit Guarantee Service. Jour of Adv Research in Dynamical & Control Systems, 12 (02). pp. 3222-3229. ISSN 1943-023X

MS, MAHRINASARI (2020) Market Orientation Model In Indonesia Special Autonomy Regional Government. Systematic Reviews in Pharmacy, 11 (2). pp. 847-856. ISSN Print: 0975-8453, E-ISSN: 0976-2779

Purnomowati, Indah and MS, MAHRINASARI and Budiarty, Ida and Prasetyo, Joko (2020) Integrity, Personal Religiosity VAlues, an Reputation as Determinant of Enhaancing Trust on AWAQF Institution: Are Inonesians Showing Intentions to Endow Fund? Talent Development & Excellence, 12 (1). pp. 1786-1797. ISSN ISSN 1869-0459 (print)/ ISSN 1869-2885 (online)

Ahadiat, Ayi and MS, MAHRINASARI (2020) Leading Entrepreneur' Personality towards Entrepreneurial Intentions in Banking Sector through Religiosity in Indonesia: Moderating Role of Islamic Financing Knowledge. Talent Development & Excellence, 12 (1). pp. 1489-1501.

MS, MAHRINASARI (2019) Muslim friendly tourism and accommodation of Malaysian hotel industries / Turismo y alojamiento amigable para los musulmanesde las industrias hoteleras de Malasia. Utopía y Praxis Latinoamericana, Revista Internacional de Filosofía Iberoamericana y Teoría Social Centro de Estudios Sociológicos y Antropológicos (CESA) Facultad de Ciencias, Año 24 (n° 5). pp. 13-18. ISSN 1315-5216 (P); 2477-9555 (e)

MS, MAHRINASARI (2019) Muslim friendly tourism and accommodation of Malaysian hotel industries / Turismo y alojamiento amigable para los musulmanes de las industrias hoteleras de Malasia. Utopía y Praxis Latinoamericana Revista Internacional de Filosofía Iberoamericana y Teoría Social Centro de Estudios Sociológicos y Antropológicos (CESA) Facultad de Ciencias Económicas y Sociales., 24 (5). pp. 13-18. ISSN ISSN 1315-5216; ISSN-e 2477-9555

Book Section

MS, MAHRINASARI (2019) Building Corporate Image through Corporate Social Responsibility: Mediated by Stakeholder’s Attitude. In: Monograph Book. McGraw Hill Education (India), Private Limited, INDIA, pp. 347-364. ISBN ISBN (13): 978-93-5316-106-4 ; SBN (10): 93-5316-1016-1

MS, MAHRINASARI Green Tourism Strategy: An Indonesian Perspective in Eco-Tour. In: Monograph Book. McGraw Hill Education (India), Private Limited, INDIA, pp. 367-393. ISBN ISBN (13): 979-93-5316-740-0, ; SBN (10): 93-5316-740-X

Monograph

MS, MAHRINASARI (2019) Penerapan Marketing Mix dan STP Sebagai STrategi Pengembangan Pasar Tradisional dalam Perspektif Pasar Modern. Working Paper. Pustaka Media Anggota IKAPI No. 003/LPU/2013, Bandarlampung. (In Press)

MS, MAHRINASARI (2018) Urgensi Strategi Pemasaran dalam Upaya Pemberdayaan Usaha Kecil yang Berdaya Saing di Era Globalisasi. Working Paper. Aura, CV Anugrah Utama Raharja, Anggota IKAPI No. 003/LPU/2013, Bandarlampung. (In Press)

MS, MAHRINASARI (2017) Manajemen Pemasaran dan Revitalisasi Pemberdayaan Pasar Tradisional. Working Paper. Aura, CV Anugrah Utama Raharja, Anggota IKAPI No. 003/LPU/2013, Bandarlampung. (In Press)

Conference or Workshop Item

Bangsawan, Satria and MS, MAHRINASARI and Ambarwati, Dwi Asri Siti (2020) MODEL DESAIN PEMBINGKAIAN “ANTI MEROKOK” DI INDONESIA. In: international tobacco control research network, 5 agustus 2019, universitas indonesia. (Unpublished)

Other

MS, MAHRINASARI (2020) BUKU REFERENSI PERILAKU KONSUMSI PRODUK HIJAU: Perspektif Theory of Reasoned Action (TRA), Theory of Planned Behavior (TPB), dan Theory of Consumer Behavior (TCV). PUSAKA MEDIA, Bandar Lampung.

MS, MAHRINASARI (2019) EDITOR BUKU JUDUL " Penerapan Marketing Mix dan STP Sebagai Strategi Pengembangan Pasar Tradisional Dalam Perspektif Pasar Modern". Pusaka Media Bandar Lampung, Bandarlampung.

MS, MAHRINASARI (2019) EDITOR BUKU JUDUL "Manajemen Pemasaran Usaha Koperasi". Aura, CV Anugrah Utama Raharja, Anggota IKAPI No. 003/LPU/2013, Bandarlampung.

MS, MAHRINASARI (2019) LEMBAR REVIEWER BUKU MONOGRAF JUDUL: TANGGUNG JAWAB SOSIAL PERUSAHAAN DALAM PERSPEKTIVE PEMASARAN. Graha Ilmu, Yogyakarta.

MS, MAHRINASARI (2019) Model of Improving Tourism Industry Performance through Innovation Capability. ASERS Publishing.

MS, MAHRINASARI (2019) Determinants of Brand Equity: Communication of Corporate Social Responsibility (CSR) versus CSR itself and Company Credibility. http://www.ce.vizja.pl/CONTEMPORARY ECONOMICS.

MS, MAHRINASARI (2019) IMPACT OF SAFETY CONCERNS ON A LIFESTYLE. General Jonas Žemaitis Military Academy of Lithuania.

MS, MAHRINASARI (2019) THE COUNTRY OF ORIGIN (COO) MODEL OF THE INDONESIAN AND CHINESE PRINTED BATIK PRODUCTS. Editorial Department of Journal of Southwest Jiaotong University, Southwest Jiaotong.

MS, MAHRINASARI (2019) Is Trade Liberalization A Hazard To Sustainable Environment? Fresh Insight From Asean Countries. Index Copernicus Ltd. All Rights reserved 2018.

MS, MAHRINASARI (2019) Building Corporate Image through Corporate Social Responsibility: Mediated By Stakeholder’s Attitude. McGraw Hill Education (India), Private Limited.

MS, MAHRINASARI (2019) Green Tourism Strategy: An Indonesian Perspective in Eco-Tourism. McGraw Hill Education (India), Private Limited.

MS, MAHRINASARI (2018) LEMBAR REVIEW HAKI BERBASIS LAPORAN PENELITIAN "Analisis Hubungan Segmentasi Demografi dan Loyaltias Merek (Studi pada Produk Tabungan Tiga Bank Umum Terbesar di Provinsi Lampung)". Kementerian Hukum dan Hak Asasi Manusia, Republik Indonesia, Indonesia.

MS, MAHRINASARI (2018) KOMUNIKASI GETOK TULAR ELEKTRONIK: ANTESEDEN DAN KONSEKUENSI. AURA, Bandar Lampung.

MS, MAHRINASARI (2017) Impact of electronic word-of-mouth communication on building brand equity: an Indonesian perspective. Inderscience Publishers, UK.

MS, MAHRINASARI (2011) MARKETING COMMUNICATION EFECTIVITY OF DANGERS OF SMOKING MESSAGE ADVERTISING EFEKTIFITAS KOMUNIKASI PEMASARAN PADA IKLAN PESAN BAHAYA MEROKOK. Bagian Publikasi Universitas Gunadarma.

Bangsawan, Satria and Cristopher, Marquette and MS, MAHRINASARI Consumer Restaurant Experience, Electronic Word of Mouth and Purchase Intention in The Indonesia Restaurant Industry. International Journal of Monetery Economics and Finance.

MS, MAHRINASARI Consumer restaurant experience, electronic word of mouth and purchase intention in the Indonesian restaurant industry. Inderscience Publishers, UK.