MS, MAHRINASARI and Rouly, Dorothy (2020) The Impact of E-WOM on Trust and Interest Visiting The Destination of Pahawang Island Tourism, Pesawaran District. International Journal of Economics and Management Studies, 7 (10). pp. 50-54. ISSN 2393 – 9125

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Abstract

The development of tourism in Indonesia is increasing every year. Lampung Province, in particular, Pahawang Island has become one of the natural tourist destinations which are starting to be visited by many domestic and foreign tourists. Most of the prospective visitors will search for information before visiting directly to the tourist attractions. This information can be sourced from social media such as Instagram, Twitter, or online visitor reviews. This is known as the electronic Word of Mouth (eWOM). This fact indirectly becomes the power of eWOM as the biggest attraction of travel destinations. The type of research used is explanatory research with a quantitative approach. Sample of this study as many as 170 respondents. Sampling technique using purposive sampling. Data collection was carried out through a questionnaire distributed online. Data were analyzed using path analysis with the IBM AMOS V.20 program. The results showed that 1) eWOM is positively related to trust; 2) eWOM is positively related to travel intention; 3) The trust is positively related to travel intention (C.R. = 3.327; 9,988; 4,676, p <0.005 Keywords: eWOM, Trust, Intention to visit

Item Type: Article
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Fakultas Ekonomi dan Bisnis (FEB) > Prodi Manajemen
Depositing User: Mahrinasari MS
Date Deposited: 23 Nov 2020 07:05
Last Modified: 23 Nov 2020 07:05
URI: http://repository.lppm.unila.ac.id/id/eprint/26695

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