Karomani, Karomani and nurhaida, Ida and Windah, Andi (2021) DESIGNING INTER-ETHNIC COMMUNICATION MODEL IN HOSPITALITY INDUSTRY: STUDY CASE OF MIGRANTS TOURISM PROVIDERS IN SOUTH LAMPUNG REGENCY. Prosiding IICIS FISIP 2021. (In Press)

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Abstract

South Lampung Regency is a well-known locus for migration destination. Therefore, it is a melting pot for almost all ethnic cultures in the archipelago. This diversity often brings various potential problems such as inter-ethnic conflicts, which are mostly triggered by the occurrence of miss-communication through miss perception and canalized by prejudice. But it can also be a force that can raise the welfare of the entire community when properly planned, for example through tourism activities. It is then necessary to design public policies in order to increase tourist attraction through the development of competitive advantages in the form of increasing the hospitality attitude of the service providers of tourism activities. In a relatively short time, individual hospitality is relatively easy to feel through verbal communication. Based on that, the research aims to develop a predictive mode of soft intonation performance in oral communication of tourism service providers at the field level as well as a model for predicting communication style based on sociology-demographic background, type or communication model of tourism service providers. The research was done through field survey at 20 tourist destinations in the regency with tourism service providers as respondents. The research found that that (1) The level of softness of the voice intonation of the information service officers: (a) is not better than other tourism service providers. The softness of voice intonation is also significantly influenced by: (b) marital status; by (c) the ethnicity of the father where Lampung, Sunda, Palembang, and Banten are better than Javanese, and (d) is not influenced by the ethnicity of the mother of the service providers. It is also discovered that (2) communication style as a second proxy for hospitality indicators shows that as is the case in voice intonation (a) the communication style of information service office workers is not better than that of service providers. In addition, (b) there is a gender bias in women where the mother's ethnicity has a real influence, especially service providers whose mothers are Padangnese found to be 50 times more argumentative than those whose mothers are Javanese, and (c) conversely whose mothers are Malay Riau found to be 67 times more explanatory.

Item Type:	Article
Subjects:	H Social Sciences > H Social Sciences (General)
Divisions:	Fakultas Ilmu Sosial dan Ilmu Politik (FISIP) > Prodi Komunikasi
Depositing User:	Andi Windah, S.I.Kom, MComn&MediaSt
Date Deposited:	11 Nov 2021 02:34
Last Modified:	11 Nov 2021 02:34
URI:	http://repository.lppm.unila.ac.id/id/eprint/35870

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