Perdana, Supra Jaya and Damai, Abdullah Aman and Widiastuti, E.L. (2021) Strategies of Development of MarineEcotourism in Pagarjaya Village – District of Pesawaran - Lampung - Indonesia. Advances in Engineering Research, volume 202, 202. ISSN 2352-5401

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Abstract

This study aims to determine the perceptions of visitors and the village community of Pagarjaya towards its marine ecotourism and to find out the suitable strategy for the sustainable management of marine ecotourism. The research was conducted in the village of Pagarjaya, Punduh Pedada, Pesawaran District, Lampung Province of Indonesia. The data used in this study were obtained through data collection techniques by means of interviews then the data were processed using the Likert scale method and SWOT analysis was performed. The Likert scale was used to explain the perceptions of tourists and coastal communities towards marine ecotourism in the village of Pagarjaya by determining a score for each question. Meanwhile, SWOT analysis was used to identify strengths, weaknesses, opportunities, and threats which can be used to elaborate the potential for marine ecotourism in the village of Pagarjaya. Interviews were conducted with the village community of Pagarjaya, tourists, civil servants of Tourism Office of the Pesawaran District and the head village of Pagarjaya. The results showed that instead of its high potential of marine ecosystem, the development of marine ecotourism in the village of Pagarjaya was still not optimal. Facilities, infrastructure, promotions, road access to marine ecotourism in the village of Pagarjaya were needed, while the right strategy for the development of marine ecotourism in the village of Pagarjaya was to elaborate more in Wayang islands and Teluk Hantu as the main destination of marine ecotourism. In addition to it, promotion or marketing, increasing cooperation with the government, and increasing the empowerment of the village community of Pagarjaya were the most crucial to be done. Keywords: Ecotourism, Pagarjaya, Pesawaran 1. INTRODUCTION Indonesia is well known to be one of archipelago country with 16,056 verified islands and with 81,000 km of coastline [1]. The nature potential of the Indonesian small islands was mostly fishery as well as mariculture and ecotourism [2]. Lampung Province is one of the Indonesian provinces with many potential marine ecotourism destinations. This province covers 35,367.5 km2 of land area with coastline of 1,105 km and total water area is 51,991 km2 contributed to 71 small islands [3]. Its districts with the highest number of small island is Pesawaran District. Under regional regulation of Pesawaran District Number 4/2012 about Areal Planning Management of Pesawaran District year 2011 – 2031, it listed that 37 small islands are under governed by Pesawaran District. Many of its coastal line as well as small island potential of marine ecotourism are not well explored, one of which is coastal village of Pagarjaya. Many coastal line of Pagarjaya could be potential used for marine ecotourism, such as Cukuh Gedang,

Item Type:	Article
Subjects:	G Geography. Anthropology. Recreation > GV Recreation Leisure
Divisions:	Fakultas Pertanian (FP) > Prodi Magister Ilmu Lingkungan
Depositing User:	DR ENDANG LINIRIN WIDIASTUTI
Date Deposited:	12 Oct 2021 04:39
Last Modified:	12 Oct 2021 04:39
URI:	http://repository.lppm.unila.ac.id/id/eprint/34513

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