faisol, ahmad and Hendrawaty, Ernie and Russel, Edwin and Putri, lidya ayuni and wiryawan, driya THE ASSISTANCE OF THE ESTABLISHMENT OF FEASIBILITY STUDY FOR BOTTLED DRINKING WATER PRODUCTION IN TULANG BAWANG LOCAL WATER COMPANY (PDAM). In: STABEK 4 (Seminar Teknologi, Akuntansi, Bisnis dan Ekonomi dan Komunitas 4, 28 Oktober 2020, Hotel Raddison. (Submitted)

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Abstract

ABSTRACT The increase of the population growth that wants a good quality of drinking water and also easy to be carried out anywhere has made the trend of bottled drinking water sales continue to increase. However, the industry of bottled water (AMDK) in Indonesia is characterized by a variety of innovations and business competition. This business competition is carried out not only by large-scale manufacturing companies, but also by small and medium scale companies (SMEs). The favorable long-term prospect and large market share have prompted the Regional Government of Tulang Bawang to be interested in forming a Regional Owned Enterprise that is engaged in the bottled water industry. The activity of establishing a Regional Owned Enterprise engaged in the AMDK industry requires a business feasibility analysis which aims to determine whether or not the AMDK business is feasible in terms of various aspects so that it requires assistance in making a feasibility study for producing bottled drinking water. The method used in this community service is to use a feasibili ty study covering market and financial aspects. The result obtained from this assistance is the existence of a wide market share in Tulang Bawang Community who becomes the consumers of bottled drinking water. Meanwhile, when it is seen from the financial aspect, the development project of the regional-owned bottled water enterprises can be accepted, and the work shall be continued. Keywords: bottled water, Regional Owned Enterprises, IRR, NPV

Item Type:	Conference or Workshop Item (Paper)
Subjects:	H Social Sciences > HD Industries. Land use. Labor H Social Sciences > HG Finance
Divisions:	Fakultas Ekonomi dan Bisnis (FEB) > Prodi Manajemen
Depositing User:	AHMAD FAISOL
Date Deposited:	22 Nov 2020 11:43
Last Modified:	22 Nov 2020 11:43
URI:	http://repository.lppm.unila.ac.id/id/eprint/26593

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