Harianto, Sugeng P. and Masruri, Niskan Walid and Santoso, Trio and Tsani, Machya K. and Winarno, Gunardi Djoko (2019) SWOT ANALYSIS TO DETERMINE DEVELOPMENT STRATEGIES OF KEBUN RAYA LIWA KABUPATEN LAMPUNG BARAT. In: SWOT ANALYSIS TO DETERMINE DEVELOPMENT STRATEGIES OF KEBUN RAYA LIWA KABUPATEN LAMPUNG BARAT, Yogyakarta. (Unpublished)

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Abstract

West Lampung Regency has beautiful landscape conditions and its very potential for natural tourism development. Kebun Raya Liwa (KRL) or Liwa Botanical Garden is one of the main tourist attractions with the aim of ecotourism destination and plant species collection. Although it has already known, the management still requires a lot of attention so an efficient and targeted strategy is needed. The SWOT method was used to analyze internal (IFAS) and external (EFAS) KRL conditions and determine the chosen strategy. A total of 50 questionnaires involving various stakeholders: Managers, Communities and Researchers were used as the basis for the analysis. The results shown that IFAS scores for Strength 1.59 and Weaknesses 1.81. While EFAS for Opportunity 1.72 and Threat reached 1.43. Strength-Opportunities Strategy Score 3.31; Weaknessess-Opportunities Strategy 3.53; The Strength-Threats Strategy 3.02 and the Weaknessess-Threats Strategy 3.24. So that the Weaknessess-Opportunities strategy determined by minimizing the weaknesses of KRL while continuing to take advantage of existing opportunities. The final selected choice of strategy is: 1) Development of types of tourism activities based on the wishes of tourists and the community; 2) The condition of mountainous landscapes can be used optimally; 3) Adding road signs to the KRL 4) Optimizing the promotion of tourism potential on KRL so that distance is not a problem for potential tourists. Keyword: SWOT, Kebun Raya Liwa, Development, Strategy

Item Type:	Conference or Workshop Item (Speech)
Subjects:	G Geography. Anthropology. Recreation > GV Recreation Leisure H Social Sciences > H Social Sciences (General) S Agriculture > SD Forestry
Divisions:	Fakultas Pertanian (FP) > Prodi Kehutanan
Depositing User:	trio santoso
Date Deposited:	04 Nov 2019 08:28
Last Modified:	04 Nov 2019 08:28
URI:	http://repository.lppm.unila.ac.id/id/eprint/15079

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