hidayat, M.taufan and Aprilani, Deddy (2018) Penerapan Business model canvas sebagai alternatif strategi bisnis pada UMKM Home Industri kerajinan gerabah Erri Art. ECONOMIC EDUCATION AND ENTERPRENEURSHIP JOURNAL, 1 (1). pp. 31-46. ISSN 2579-5902

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Abstract

This study aims to develope a business strategy precisely to UMKM Home Industry Pottery Erri Art based on Business Model Canvas. This research used descriptive type, with qualitative approach. Informant selection technique using snowball sampling. Informants from this research are owners, employees, and consumers of UMKM Erri Art. Data collection techniques used are semi-structured interviews and documentation. The results of this Business Model canvas identification study can provide the choice of developing the right business strategy in each element for UMKM Erri Art

Item Type: Article
Subjects: L Education > L Education (General)
Divisions: Fakultas Ilmu Sosial dan Ilmu Politik (FISIP) > Prodi Administrasi Bisnis
Depositing User: DEDDY APRILANI
Date Deposited: 29 Apr 2019 07:56
Last Modified: 29 Apr 2019 07:56
URI: http://repository.lppm.unila.ac.id/id/eprint/11147

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