Article

Mahrinasari, Mahrinasari and Roslina, Roslina (2024) The Influence Of Customer Experience, Promotions On Social Media, And Prices On Consumer Loyalty With Customer Satisfaction As A Mediation Variable (Study Case: Mixue In Lampung Province). IOSR Journal of Business and Management (IOSR-JBM), 26 (4). pp. 55-63. ISSN 2278-487X

Mahrinasari, Mahrinasari and Roslina, Roslina (2024) The Influence of Customer Relationship Marketing and Brand Image on Customer Loyalty with Customer Satisfaction as a Mediation Variable (Study on Starbucks Coffee Indonesia). Journal of Economics, Finance and Management Studies, 7 (3). pp. 1535-1546. ISSN 2644-0504

Mahrinasari, Mahrinasari and Roslina, Roslina (2024) The Influence of Service Quality and Brand Image on Customer Loyalty Mediated by Customer Satisfaction: in Indonesia Coal Mining Industry. Journal of Economics, Finance and Management Studies, 7 (2). pp. 1111-1119. ISSN 2644-0504

Mahrinasari, Mahrinasari and Roslina, Roslina (2023) How Impulsive Buying Is Formed During Live Streaming Shopping: It Affordance Perspective On E-Commerce. IOSR Journal of Business and Management (IOSR-JBM), 25 (12). 01-11. ISSN 2278-487X

Roslina, Roslina and Mahrinasari, Mahrinasari (2023) Consumers Attitude Towards Purchase Decisions of Counterfeits Fashion Products Moderated by Personal Income. Journal of Economics, Finance and Management Studies, 6 (10). pp. 4879-4890. ISSN 2644-0504

Roslina, Roslina and Mahrinasari, Mahrinasari (2023) Influence of E-Service Quality, E-Trust, E-Satisfaction, and E-WOM on Repurchase Intention at Travel Media Online (Traveloka) in Indonesia. Journal of Economics, Finance and Management Studies, 6 (19). 4869- 4878. ISSN 2644-0504

Wicaksono, leo agung and Mahrinasari, Mahrinasari and Roslina, Roslina (2023) The Influence of BCA E-Banking Service Quality on Customer E-Satisfaction and E- Loyalty. Journal of Economics, Finance and Management Studies, 6 (7). pp. 3472-3483. ISSN 2644-0504

Hendrawaty, Ernie and Ahamad, Arifin and Karim, Mirwan and Mahrinasari, Mahrinasari (2023) Pelatihan Pengembangan Kewirausahaan Wanita Berbasis Potensi Lokal Pada Kelurahan Sukaraja Kecamatan Teluk Betung Selatan Bandar Lampung. Jurnal Pengabdian Kepada Masyarakat, 1 (1). pp. 43-46. ISSN 1234-5678

Hendrawaty, Ernie and Andriani, Lis and Mahrinasari, Mahrinasari and Yuningsih, Yuningsih (2023) Penyuluhan Manajemen Usaha Mikro, Kecil Dan Menengah Budidaya Jamur di Kelurahan Rajabasa Kecamatan Rajabasa Kota Bandar Lampung. Jurnal Pengabdian Kepada Masyarakat, 1 (1). pp. 65-68. ISSN 1234-5678

Mahrinasari, Mahrinasari and Pandjaitan, Dorothy Rouly H. (2022) THE EFFECT OF TOURISM DESTINATION IMAGE ON TOURIST VISIT INTENTION DURING COVID-19 PANDEMIC. JOURNAL OF TOURISM, HOSPITALITY AND ENVIRONMENT MANAGEMENT (JTHEM) www.jthem.com, 7 (27). pp. 450-467. ISSN EISSN: 0128-178X

Mahrinasari, Mahrinasari and Pandjaitan, Dorothy Rouly H. (2022) The Impact of Green Brand Positioning, Green Brand Knowledge and Attitude toward Green Brand on Green Product Purchase Intention in Unilever Products, Indonesia. THE INTERNATIONAL JOURNAL OF BUSINESS & MANAGEMENT, 10 (3). pp. 36-43. ISSN ISSN 2321–8916

Pandjaitan, Dorothy Rouly H. and Mahrinasari, Mahrinasari (2022) The Influence of Service Quality on Satisfaction Level and Company Image Using Smart Electricity Based on Household Segment. Budapest International Research and Critics Institute-Journal (BIRCI-Journal), 5 (4). ISSN DOI: https://doi.org/10.33258/birci.v5i4.7378

Pandjaitan, Dorothy Rouly H. and Mahrinasari, Mahrinasari and Hadianto, Bram (2021) Reviwer Website Quality, E-satisfaction, and E-loyalty of Users Based on The Virtual Distribution Channel. Journal of Distribution Science, 19 (7). pp. 113-121. ISSN 1738-3110

Pandjaitan, Dorothy Rouly H. and Mahrinasari, Mahrinasari and Hadianto, Bram (2021) Website Quality, E-satisfaction, and E-loyalty of Users Based on The Virtual Distribution Channel. Journal of Distribution Science, 19 (7). pp. 113-121. ISSN 1738-3110

Pandjaitan, Dorothy Rouly H. and Mahrinasari, Mahrinasari and Hadianto, Bram (2021) Website Quality, E-satisfaction, and E-loyalty of Users Based on The Virtual Distribution Channel. Journal of Distribution Science, 19 (7). pp. 113-121. ISSN 1738-3110

Pandjaitan, Dorothy Rouly H. and Mahrinasari, Mahrinasari and Hadianto, Bram (2021) Website Quality, E-satisfaction, and E-loyalty of Users Based on The Virtual Distribution Channel*. Website Quality, E-satisfaction, and E-loyalty of Users Based on The Virtual Distribution Channel*, 19 (7). pp. 113-121. ISSN 113-121

Pandjaitan, Dorothy Rouly H. and Mahrinasari, Mahrinasari (2021) Website Quality, E-satisfaction, and E-loyalty of Users Based on The Virtual Distribution Channel*(KORESPONDENSI). Journal of Distribution Science. pp. 113-121. ISSN ISSN 2093-7717

Dermiyati, - and Yuwono, Slamet Budi and Mahrinasari, Mahrinasari and Adhianto, Kusuma (2020) PENERAPAN TEKNOLOGI PUPUK ORGANIK PLUS UNTUK MENINGKATKAN KESEJAHTERAAN PETERNAK SAPI POTONG DI DESA SIDOSARI NATAR. SAKAI SAMBAYAN — Jurnal Pengabdian kepada Masyarakat, 4 (3). pp. 191-194. ISSN ISSN 2550-1089

Suradi, Suradi and Mahrinasari, Mahrinasari and Hasnawati, Sri (2020) The Mediating Effect of Strategic Agility in the Relationship of Supply Chain Management Activities and Firm Performance of the Textile Industry of Indonesia. International Journal of Supply Chain Management, 9 (3). pp. 649-656. ISSN 2050-7399 (Online), 2051-3771 (Print),

Mahrinasari, Mahrinasari and Pandjaitan, Dorothy Rouly H. (2020) Building Loyalty through Usability and Satisfaction toward RedDoorz Web Site Services. Jour of Adv Research in Dynamical & Control Systems, Vol. 12, Issue-02, 2020.

Mahrinasari, Mahrinasari and Pandjaitan, Dorothy Rouly H. (2020) Customer Purchase Intention on Counterfeit Fashion Products: Application of Theory of Reasoned Action. SSRG International Journal of Economics and Management Studies (SSRG-IJEMS). ISSN ISSN: 2393 – 9125

Negara, Mochammad Ferisqo Satya and Mahrinasari, Mahrinasari and Pandjaitan, Dorothy Rouly H. (2020) Customer Purchase Intention on Counterfeit Fashion Products: Application of Theory of Reasoned Action. Customer Purchase Intention on Counterfeit Fashion Products: Application of Theory of Reasoned Action, 7 (10). pp. 105-108. ISSN 105-108

Weliyanti, Eva and Mahrinasari, Mahrinasari and Hendrawaty, Ernie (2020) Electronic Data Capture (EDC) marketing strategy in an Indonesian state-owned bank. The Future Opportunities and Challenges of Business in Digital Era 4.0. pp. 133-136.

PANJINEGARA, PRAKARSA and Mahrinasari, Mahrinasari and Pandjaitan, Dorothy Rouly H. (2020) The Impact of E-Wom on Trust And Interest Visiting The Destination of Pahawang Island Tourism, Pesawaran District. The Impact of E-Wom on Trust And Interest Visiting The Destination of Pahawang Island Tourism, Pesawaran District, 7 (10). pp. 50-54. ISSN 2393 – 9125

PANJINEGARA, PRAKARSA and Mahrinasari, Mahrinasari and Pandjaitan, Dorothy Rouly H. (2020) The Impact of E-Wom on Trust And Interest Visiting The Destination of Pahawang Island Tourism, Pesawaran District. The Impact of E-Wom on Trust And Interest Visiting The Destination of Pahawang Island Tourism, Pesawaran District, 7 (10). pp. 50-54. ISSN 2393 – 9125

Kesumayuda, Panji and Mahrinasari, Mahrinasari and Pandjaitan, Dorothy Rouly H. (2020) The Impact of E-Wom on Trust And Interest Visiting The Destination of Pahawang Island Tourism, Pesawaran District. The Impact of E-Wom on Trust And Interest Visiting The Destination of Pahawang Island Tourism, Pesawaran District, 7 (10). pp. 50-54. ISSN 2393 – 9125

Mahrinasari, Mahrinasari and Pandjaitan, Dorothy Rouly H. (2020) The Impact of E-Wom on Trust And Interest Visiting The Destination of Pahawang Island Tourism, Pesawaran District. International Journal of Economics and Management Studies. ISSN 10.14445/23939125/IJEMS-V7I2P122

Mahrinasari, Mahrinasari and Pandjaitan, Dorothy Rouly H. (2020) The Influence of Marketing Mix on Subsidised Kpr House Buyer Satisfaction With Buyer's Value As A Mediation Variables. International Journal of Economics and Management Studies. ISSN 10.14445/23939125/IJEMS-V7I2P122

gifari, ikram and Mahrinasari, Mahrinasari and Pandjaitan, Dorothy Rouly H. (2020) The Influence of Marketing Mix on Subsidised Kpr House Buyer Satisfaction With Buyer's Value As A Mediation Variables. The Influence of Marketing Mix on Subsidised Kpr House Buyer Satisfaction With Buyer's Value As A Mediation Variables, 7 (10). pp. 45-49. ISSN 2393 – 9125

Gifari, Ikram and Mahrinasari, Mahrinasari and Pandjaitan, Dorothy Rouly H. (2020) The Influence of Marketing Mix on Subsidised Kpr House Buyer Satisfaction With Buyer's Value As A Mediation Variables. The Influence of Marketing Mix on Subsidised Kpr House Buyer Satisfaction With Buyer's Value As A Mediation Variables, 7 (10). pp. 45-49. ISSN 2393 – 9125

Mahrinasari, Mahrinasari and Pandjaitan, Dorothy Rouly H. (2020) Marketing Mix on People’s Business Credit Guarantee Service. Jour of Adv Research in Dynamical & Control Systems, Vol. 12, Issue-02, 2020.

Haikal, Haikal and Mahrinasari, Mahrinasari and Hendrawaty, Ernie (2020) Marketing strategy of electronic transaction services at an Indonesian retail company. The Future Opportunities and Challenges of Business in Digital Era 4.0. pp. 20-23.

Mahrinasari, Mahrinasari and Pandjaitan, Dorothy Rouly H. (2020) The Mediating Role of Brand Image in the Effect of Sales Promotion, Product Quality, and Celebrity Endorser on Purchase Intention. Journal of University of Shanghai for Science and Technology. ISSN 1007-6735

Akbari, Rizki and Mahrinasari, Mahrinasari and Pandjaitan, Dorothy Rouly H. (2020) The Mediating Role of Brand Image in the Effect of Sales Promotion, Product Quality, and Celebrity Endorser on Purchase Intention. The Mediating Role of Brand Image in the Effect of Sales Promotion, Product Quality, and Celebrity Endorser on Purchase Intention, 22 (10). pp. 272-282. ISSN 272-282

Akbari, Rizki and Mahrinasari, Mahrinasari and Pandjaitan, Dorothy Rouly H. (2020) The Mediating Role of Brand Image in the Effect of Sales Promotion, Product Quality, and Celebrity Endorser on Purchase Intention. The Mediating Role of Brand Image in the Effect of Sales Promotion, Product Quality, and Celebrity Endorser on Purchase Intention, 22 (10). pp. 272-282. ISSN 1007-6735

Mahrinasari, Mahrinasari and Pandjaitan, Dorothy Rouly H. (2020) The Mediating Role of Product Innovation in Market Orientation Effect on Marketing Performance. Journal of Social Studies Education Research. ISSN –ISSN NO. 13099108

Tristianto, Ari and Mahrinasari, Mahrinasari and Pandjaitan, Dorothy Rouly H. (2020) The Mediating Role of Product Innovation in Market Orientation Effect on Marketing Performance. The Mediating Role of Product Innovation in Market Orientation Effect on Marketing Performance, 163. ISSN 1309-9108

Mahrinasari, Mahrinasari and Satria, Bangsawan (2020) Muslim friendly facilities of the Indonesian hotel industry: A smart tourism approach. UTOP�A Y PRAXIS LATINOAMERICANA, 25 (2). pp. 190-201. ISSN 1315-5216

Sari, Yunita and Mahrinasari, Mahrinasari and Ayi, AHADIAT and Marselina, MARSELINA (2019) Model of Improving Tourism Industry Performance through Innovation Capability. Journal of Environmental Management and Tourism, X (4 (36)). pp. 852-863. ISSN 2068-7729

Satria, Bangsawan and Mahrinasari, Mahrinasari (2019) Muslim friendly tourism and accommodation of Malaysian hotel industries. UTOP�A Y PRAXIS LATINOAMERICANA, 24 (5). pp. 341-348. ISSN 1315-5216

Andriani, Lis and Hendrawaty, Ernie and Mahrinasari, Mahrinasari and Huzaimah, Fiska (2017) Peningkatan Kemampuan Manajemen Keuangan, Teknik Pengemasan Serta Penggunaan Model E-Bisnis Untuk Meningkatkan Volume Usaha Umkm Pengolahan Makanan Ringan Di Desa Kali Sari Kecamatan Natar Kabupaten Lampung Selatan. PROSIDING PENGABDIAN KEPADA MASYARAKAT Penelitian Bidang Ekonomi - Bisnis Serta Pembangunan Masyarakat, Dalam Upaya Meningkatkan Publikasi Internasional MANAJEMEN EKSPOR, 1 (1). pp. 1-190. ISSN Cetakan I, November 2017 978-602-5548-15-4

Satria, Bangsawan and Mahrinasari, Mahrinasari and Christopher, J. Marquette (2017) Consumer restaurant experience, electronic word of mouth and purchase intention in the Indonesian restaurant industry. Journal for Golbal Business Advancement, 10 (6). pp. 613-630. ISSN 1746-9678

Mahrinasari, Mahrinasari and Satria, Bangsawan and Christopher, Marquette (2017) Impact of electronic word-of-mouth communication on building brand equity: an Indonesian perspective. Journal for Golbal Business Advancement, 10 (5). pp. 527-545. ISSN 1746-9678

Mahrinasari, Mahrinasari (2011) MARKETING COMMUNICATION EFECTIVITY OF DANGERS OF SMOKING MESSAGE ADVERTISING. Jurnal Ilmiah Ekonomi Bisnis, 16 (2). ISSN ISSN 2089-8002

Febrian, Angga and Bangsawan, Satria and Mahrinasari, Mahrinasari and Ahadiat, Ayi Cek Plagiasi Artikel: Digital Content Marketing Strategy in Increasing Customer Engagement in Covid-19 Situation. International Journal of Pharmaceutical Research.

Bangsawan, Satria and Mahrinasari, Mahrinasari and Ahadiat, Ayi Digital Content Marketing Strategy in Increasing Customer Engagement in Covid-19 Situation. International Journal of Pharmaceutical Research.

Satria, Bangsawan and Mahrinasari, Mahrinasari and Ahadiat, Ayi Digital Content Marketing Strategy in Increasing Customer Engagement in Covid-19 Situation. INTERNATIONAL JOURNAL OF PHARMACEUTICAL RESEARCH AND ALLIED SCIENCESInt.J. Pharm. Res. Allied Sci. ISSN 2277-3657

Mahrinasari, Mahrinasari and Haseeb, Muhammad and Ammar, Jreisat and Meiryani, Meiryani Does Trade Liberalization a Hazard to Sustainable Environment? Fresh Insight from ASEAN Countries. Polish Journal of Management Studies, 19 (1). ISSN 2081-7452

Mahrinasari, Mahrinasari and Pandjaitan, Dorothy Rouly H. MODEL PERILAKU PEMBELIAN KONSUMEN DALAM BELANJA ONLINE DI INDONESIA. Usulan penelitian Ristek Dikti pendanaan 2019. (Unpublished)

Hendrawaty, Ernie and Mahrinasari, Mahrinasari and Andriani, Lis and wiryawan, driya Pelatihan Pemanfaatan Limbah Tali Strapping Menjadi Produk Kreatif Dan Inovatif Dan Pelatihan E-Commerce Di Desa Hanura Kecamatan Teluk Pandan Kabupaten Pesawaran. CALL FOR PAPERS DAN SEMINAR NASIONAL TAHUN 2018. (In Press)

Book Section

Mahrinasari, Mahrinasari and Satria, Bangsawan (2019) Green Tourism Strategy: An Indonesian Perspective in Eco- Tourism. In: Green Tourism Strategy: An Indonesian Perspective in Eco- Tourism. 2019, 2019 (2019). McGraw Hill Education (India), Private Limited, India, pp. 367-393. ISBN 979-93-5316-740-0

Conference or Workshop Item

Mahrinasari, Mahrinasari and Pandjaitan, Dorothy Rouly H. (2022) Student perception on university brand equity during pandemics. In: Proceedings of the International Seminar of Contemporary Research on Business and Management (ISCRBM 2021), 18 December 2021, Jakarta, Indonesia.

Pandjaitan, Dorothy Rouly H. and Mahrinasari, Mahrinasari (2019) THE ROLE OF GENDER MODERATION IN GREEN MARKETING EFFECT ON THE DECISION OF PURCHASING BODYSHOP COSMETIC PRODUCT IN BANDAR LAMPUNG. In: 2nd ICEBE (International Conference of Economics Bussiness & Enterpreneurship) Future Opportunites and Challenges of Bussiness in Digital Era, 1 November 2019, Swiss Bell Hotel Bandar Lampung.

Bangsawan, Satria and Mahrinasari, Mahrinasari and Dewi, Fajar Gustiawaty and dalimunthe, nindytia puspitasari (2019) PENGEMBANGAN PRODUK MAKANAN DAN MINUMAN RAMAH LINGKUNGAN SKALA UMKM BERBASIS LABEL HALAL DAN SEHAT DENGAN PENERAPAN PEMBUNGKUSAN ZERO PLASTIC. In: Call for Papers dan Seminar Nasional Tahun 2019, 24 Oktober 2019, Bandar Lampung.

Bangsawan, Satria and Mahrinasari, Mahrinasari and Gustiawaty Dewi, Fajar and dalimunthe, nindytia puspitasari (2019) Pengembangan Produk Makanan dan Minuman Berbasis Green Product di Bandar Lampung. In: Call for Papers dan Seminar Nasional Tahun 2019, 24 Oktober 2019, Bandar Lampung.

Book

Mahrinasari, Mahrinasari (2017) Tanggung Jawab Sosial Perusahaan : Perspektif Pemasaran. Deepublish. ISBN 978-602-401-855-9

Mahrinasari, Mahrinasari (2017) Desain Kuesioner : Aplikasi Riset Pemasaran. AURA CV. Anugrah Utama Raharja (AURA).

Other

Hendrawaty, Ernie and Ahamad, Arifin and Karim, Mirwan and Mahrinasari, Mahrinasari (2023) CEK PLAGIARISME: Pelatihan Pengembangan Kewirausahaan Wanita Berbasis Potensi Lokal pada Kelurahan Sukaraja Kecamatan Teluk Betung Selatan Bandar Lampung. Fakultas Ekonomi dan Bisnis, Universitas Lampung. (Submitted)

Hendrawaty, Ernie and Andriani, Lis and Mahrinasari, Mahrinasari and Yuningsih, Yuningsih (2023) CEK PLAGIARISME: Penyuluhan Manajemen Usaha Mikro, Kecil Dan Menengah Budidaya Jamur di Kelurahan Rajabasa Kecamatan Rajabasa Kota Bandar Lampung. Fakultas Ekonomi dan Bisnis, Universitas Lampung. (Submitted)

Suradi, Suradi and Mahrinasari, Mahrinasari and Hasnawati, Sri (2020) Lembar Review Article: The Mediating Effect of Strategic Agility in the Relationship of Supply Chain Management Activities and Firm Performance of the Textile Industry of Indonesia. Int. J Sup. Chain. Mgt.

Wibasuri, Anggalia and Bangsawan, Satria and Mahrinasari, Mahrinasari and Ribhan, Ribhan (2018) Determinants of Attitude Tourist in E-Tourism Usage. International Journal of Engineering & Technology.

Wibasuri, Anggalia and Bangsawan, Satria and Mahrinasari, Mahrinasari and Ribhan, Ribhan Determinants of Attitude Tourist in E-Tourism Usage. International Journal of Engineering & Technology.

Ahadiat, Ayi and Mahrinasari, Mahrinasari Leading Entrepreneur' Personality towards Entrepreneurial Intentions in Banking Sector through Religiosity in Indonesia: Moderating Role of Islamic Financing Knowledge. Talent development and manajemen.

Ahadiat, Ayi and Mahrinasari, Mahrinasari Leading Entrepreneur' Personality towards Entrepreneurial Intentions in Banking Sector through Religiosity in Indonesia: Moderating Role of Islamic Financing Knowledge. International Research Association for Talent Development and Excellence.