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Wardianto, Kussuyatmono Bagus and Alhabsji, Taher and Rahayu, Sri Mangesti and Nuzula, Nila Firdausi (2018) THE EFFECTS OF BRAND EQUITY ON FIRM VALUE AND PROFITABILITY IN INDONESIA. Russian Journal of Agricultural and Socio-Economic Sciences, 9 (81). pp. 215-2. ISSN 2226-1184