Wardianto, Kussuyatmono Bagus and Alhabsji, Taher and Rahayu, Sri Mangesti and Nuzula, Nila Firdausi (2018) THE EFFECTS OF BRAND EQUITY ON FIRM VALUE AND PROFITABILITY IN INDONESIA. Russian Journal of Agricultural and Socio-Economic Sciences, 9 (81). pp. 215-2. ISSN 2226-1184

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The purpose of this study is to analyze the effect brand equity to firm value and profitability. Regression analysis in this research was done by using GSCA. The research sample in this research were enterprises in consumption sector listed in Indonesia Stock Exchanges 2012- 2016 and meet the requirements of Hirose method of brand value calculation. As conclusion, brand equity is significantly affecting profitability, but insignificant to firm value.R

Item Type: Article
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Fakultas Ilmu Sosial dan Ilmu Politik (FISIP) > Prodi Administrasi Bisnis
Depositing User: Dr. Kussuyatmono Bagus Wardianto
Date Deposited: 14 May 2019 02:02
Last Modified: 14 May 2019 02:02
URI: http://repository.lppm.unila.ac.id/id/eprint/12122

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