Nuzul, Inas Nabila and Aida Sari, Aida Sari and Sipa, Paujiah (2021) The Effect of Perceived Price, Delivery Quality and Perceive Value on Purchase Intentions Mediated by Consumer Satisfaction (Study on E-commerce In Indonesia During Covid 19 Pandemic). The Effect of Perceived Price, Delivery Quality and Perceive Value on Purchase Intentions Mediated by Consumer Satisfaction (Study on E-commerce In Indonesia During Covid 19 Pandemic).

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Abstract

The purpose of this research activity is to determine the effect of perceived price and delivery quality on repurchase intentions through perceived value and satisfaction as mediating variables in Indonesian e-commerce during the Covid-19 pandemic. The technique used in selecting and determining the sample is nonprobability sampling. Sample 166 respondents who have made online purchases during the Covid-19 pandemic on e-commerce websites in Indonesia. The data analysis in this study uses SEM PLS to measure the direct or indirect effect of price perception, Delivery of quality, the perceived value, and consumer satisfaction in forming repeat purchase intentions. The results show that perceived price and perceived value have a significant impact on satisfaction and delivery quality has no positive impact on satisfaction, but delivery quality increases when mediated by perceived value. Satisfaction also affects repurchase intention.

Item Type:	Article
Subjects:	H Social Sciences > HF Commerce
Divisions:	Fakultas Ekonomi dan Bisnis (FEB) > Prodi Magister Manajemen
Depositing User:	M.S.M Nuzul Inas Nabila
Date Deposited:	19 Jun 2024 08:44
Last Modified:	19 Jun 2024 08:44
URI:	http://repository.lppm.unila.ac.id/id/eprint/53648

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