Cindy Nur Rohma, CN and Dewangga Nikmatullah, DN and Serly Silviyanti Soepratikno, Serly and Tubagus Hasanuddin, TH PERSEPSI PETANI TERHADAP INOVASI KOPI ROBUSTA ORGANIK DI KABUPATEN LAMPUNG BARAT. JIA (Jurnal Ilmiah Agribisnis), 8 (2). pp. 142-150. ISSN 2527-273X
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Abstract
ABSTRACT Perceptionsplayacrucialroleintheadoptionofinnovation,particularlyinthecontextoforganicfarmingpractices.ThisstudyaimedtoexplorefarmerperceptionsandfactorsinfluencingtheirperceptionsoforganiccoffeeinnovationinRobustacoffeecultivationinWestLampungRegency.TheresearchwasconductedfromDecember2022toJanuary2023,withasampleof59respondentsfromthreefarmergroups:Ampera,LanggengMulyo,andMargoRahayu.Usingaquestionnaireandnon-parametricstatisticalanalysis,includingtheRankSpearmancorrelationtest,thestudyfoundsignificantrelationshipsbetweenfarmerknowledge,availabilityofcapital,socialinteraction,andmarketingwiththeirperceptionsoforganiccoffeeinnovation.However,landarea,lengthoffarming,andsellingpricedidnotshowsignificantrelationships.Thesefindingshighlighttheimportanceofenhancingfarmerknowledgeandprovidingadequatecapitalsupport,facilitatingsocialinteractions,andimprovingmarketingstrategiestopromotetheadoptionoforganicRobustacoffeecultivation.Thegovernment'sattentiontomarketdevelopmentandpricingmechanismsfororganicRobustacoffeecanfurtherincentivizefarmerstoengageinthissustainableagriculturalpractice. Keywords:coffee;innovation; organic; perception.
Item Type: | Article |
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Subjects: | S Agriculture > S Agriculture (General) |
Divisions: | Fakultas Pertanian (FP) > Prodi Penyuluhan Pertanian |
Depositing User: | Tubagus Hasanuddin |
Date Deposited: | 29 Jan 2024 07:38 |
Last Modified: | 29 Jan 2024 07:38 |
URI: | http://repository.lppm.unila.ac.id/id/eprint/53084 |
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