Roslina, Roslina and Jimad, Habibullah and Sari, Aida (2023) Intention to Revisit Culinary Tourism. Proceedings of the 3rd Universitas Lampung International Conference on Social Sciences (ULICoSS 2022), 740. pp. 204-215. ISSN 2352-5398

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Abstract

This study aims to analyze the intention of tourists to return to culinary tourism using the Theory of Planned Behavior, which was expanded by adding a memorable food experience (MFE) construct. The study used a survey method with non-probability sampling and a purposive sampling technique. The research sample consists of 209 tourists who had visited culinary tourism in Lampung Province. Data analysis using PLS-SEM. The results showed that memorable food tourism significantly influenced the attitudes and intentions of tourists to revisit culinary tourism. It was also found that the extended TPB model with the addition of a memorable food experience variable can increase the variety of intentions to return to culinary tourism. This research is useful for body knowledge, especially for culinary tourism, and has implications for culinary business actors.

Item Type:	Article
Subjects:	H Social Sciences > H Social Sciences (General)
Divisions:	Fakultas Ekonomi dan Bisnis (FEB) > Prodi Manajemen
Depositing User:	Roslina Roslina .
Date Deposited:	05 May 2023 00:56
Last Modified:	05 May 2023 00:56
URI:	http://repository.lppm.unila.ac.id/id/eprint/51072

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