Mutiasari Nur Wulan, Mutiasari N.W and dalimunthe, nindytia puspitasari (2022) Pengaruh Pengalaman Pembelian dan Persepsi Harga Terhadap Minat Beli Ulang Konsumen E-Commerce Blibli. In: Prosiding Seminar Nasional dan Call for Paper Aplikasi Bisnis (SNABIS).

Preview

Text snabis.pdf Download (5MB) | Preview

Abstract

This study aims to examine the effect of buying experience and price perception on repurchase intention. The sample of this research is students of Economic Education, University of Lampung who have made purchases through Blibli.com. There are 61 respondents participated on this research. Data are achieved by sharing the questionnare through google form. This study uses intervals with an interval approach with a differential semantic approach with values ranging from 1-7 . Regression analysis was used to test the research hypothesis. The results showed that purchasing experience and price perception had a significant positive effect on repurchase intention.

Item Type:	Conference or Workshop Item (Paper)
Subjects:	H Social Sciences > HF Commerce
Depositing User:	Unnamed user with username 0024059003
Date Deposited:	12 Apr 2023 07:40
Last Modified:	12 Apr 2023 07:40
URI:	http://repository.lppm.unila.ac.id/id/eprint/50359

Actions (login required)

View Item