Kagungan, dian and Utoyo, Bambang and Zainal, Anna Gustina (2022) Media Branding Policy Strategy “The Heart of West Lampung” In Tourism Destination Development. Social Science Journal A Multidisciplinary Journal, 13 (1). pp. 420-435. ISSN 2265-6294
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Abstract
Improvement and optimization of publication services that focus on disseminating the potential of tourism and culture in Pesisir Barat Regency into an attractive, innovative and economical information package, so that information on tourism and cultural potential can be accepted by domestic and foreign tourists. The purpose of this study is to examine the media branding strategy in tourism development policies in Pesisir Barat Regency. This research method is qualitative. Based on the results of the study, it is known that the media branding strategy in Pesisir Barat Regency needs to be carried out by the local government, considering the application of media branding in Pesisir Barat Regency which is still relatively new compared to other regions. The Pesisir Barat Regency Government must be able to build a strong brand strategy for the region, of course, is in accordance with the potential and positioning of the target area. Tourists will remember the Pesisir Barat Regency and return to travel to the Pesisir Barat Regency when the branding, taglines and mascots that have been made can also be applied properly. Therefore, it is very important for Pesisir Barat Regency to be able to implement a well-made branding media optimization strategy with the aim of developing regional tourism. Even though the speed of social media is only brief information, for gadget users it becomes a good marketing tool through sharing via Facebook, Instagram, Twitter, YouTube, Googleplus and Wechat. It is the power of social media that elevates the branding of the Pesisir Barat Regency to be known internationally
| Item Type: | Article |
|---|---|
| Subjects: | H Social Sciences > H Social Sciences (General) |
| Divisions: | Fakultas Ilmu Sosial dan Ilmu Politik (FISIP) > Prodi Administrasi Negara |
| Depositing User: | DIAN KAGUN |
| Date Deposited: | 29 Nov 2022 06:57 |
| Last Modified: | 29 Nov 2022 06:57 |
| URI: | http://repository.lppm.unila.ac.id/id/eprint/46996 |
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