Rufaidah, Erlina and Daffa, Muhammad Berliano and Mirza, Aryan Danil (2022) How Product Quality, Price and Service Quality Impact Customer Satisfaction? Case Study at Son Hajisony Meatball. Economic Aducation and Enterpreneurship Journal, jurnal.fkip.unila.ac.id.

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Abstract

Customer satisfaction is assessed after transaction or as a result of a comparison between what is felt and what is hoped. Customer satisfaction can thus be used to evaluate a company's future prospects based on how well or poorly it is currently performing. The effect of product quality, price, and service quality perspectives on customer satisfaction at Bakso Son Hajisony during the COVID-19 pandemic will be studied in this study. The results of the descriptive verification approach were examined using the ex post facto methodology and surveys in this study. 75 respondents were used to test the hypotheses using simple linear regression and multiple linear regression. Product quality, price and service quality all have significant effect on customer satisfaction according to the data.

Item Type:	Other
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HB Economic Theory H Social Sciences > HF Commerce H Social Sciences > HG Finance
Divisions:	Fakultas Pertanian (FP) > Prodi Agribisnis
Depositing User:	ERLINA RUF
Date Deposited:	16 Aug 2022 06:48
Last Modified:	16 Aug 2022 06:48
URI:	http://repository.lppm.unila.ac.id/id/eprint/44094

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