Aulia Putri, Anasti and Erlina, Rufaidah and Nurdin, Nurdin (2017) Pengaruh Dimensi Kualitas Pelayanan Terhadap Kepuasan Konsumen Pada Kopma Digital. Jurnal Edukasi Ekobis, 5 (6). ISSN 2302-1373
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Abstract
The purpose of this research was to know the consumer satisfaction of service quality which consists of variable tangibles, reliability, responsiveness, assurance, and empathy, as well as the performance of the board of Member participation in Kopma Unila. The method which used in this research was descriptive verified with ex post facto approach and survey. The population in this study were 150 students and the sample used was 42 students determined by simple random sampling. Data collection techniques were using questionnaires. Data were collected through linear regression analysis and multiple regression analysis. The result of analysis shows that there was an influence of servqual dimension which consist of physical evidence variable, reliability, responsiveness, assurance, and empathy, to customer satisfaction.
| Item Type: | Article |
|---|---|
| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HB Economic Theory H Social Sciences > HF Commerce |
| Divisions: | Fakultas Pertanian (FP) > Prodi Agribisnis |
| Depositing User: | ERLINA RUF |
| Date Deposited: | 21 Jul 2022 08:24 |
| Last Modified: | 21 Jul 2022 08:24 |
| URI: | http://repository.lppm.unila.ac.id/id/eprint/43564 |
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