Hesti Lesmaya, Sari and Erlina, Rufaidah and Rahmah Dianti, Putri (2019) Pengaruh Dimensi Kualitas Pelayanan Servqual terhadap Kepuasan Pelanggan GO-JEK. Ekonomi dan Bisnis, 7 (1). ISSN 2302-1373
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Abstract
This study aims to determine the effect of the servqual dimension (tangible, empathy, responsiveness, reliability, and assurance) towards customer satisfaction of online transportation GO-JEK of social sciences students, Teacher Training and Education Faculty of Lampung University. The population in this research is active students of social sciences at the Faculty of Teacher Training and Education year 2015 with the population number of 315 students with a total sample of 76 students. The sampling technique is non probability sampling with purposive sampling. The result showed there was a significant effect of the servqual dimension (tangible, empathy, responsiveness, reliability, and assurance) on customer satisfaction of online trasportation GO-JEK of social sciences students, Teacher Training and Education Faculty, Lampung University in 2018 by 76.7%.
| Item Type: | Article |
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| Subjects: | H Social Sciences > H Social Sciences (General) |
| Divisions: | Fakultas Pertanian (FP) > Prodi Agribisnis |
| Depositing User: | ERLINA RUF |
| Date Deposited: | 21 Jul 2022 08:29 |
| Last Modified: | 21 Jul 2022 08:29 |
| URI: | http://repository.lppm.unila.ac.id/id/eprint/43560 |
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