Erlina Rufaidah, Rufaidah and Muhammad Berliano, Daffa and Aryan Danil, Mirza. BR (2022) How Product Quality, Price and Service Quality Impact Customer Satisfaction? Case Study at Son Hojisony Meatball. Economic Education And Entrepreneurship Journal, 5 (1). pp. 23-34. ISSN 2579-5902
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Abstract
Customer satisfaction is assessed after transaction or as a result of a comparison between what is felt and what is hoped. Customer satisfaction can thus be used to evaluate a company's future prospects based on how well or poorly it is currently performing. The effect of product quality, price, and service quality perspectives on customer satisfaction at Bakso Son Hajisony during the COVID-19 pandemic will be studied in this study. The results of the descriptive verification approach were examined using the ex post facto methodology and surveys in this study. 75 respondents were used to test the hypotheses using simple linear regression and multiple linear regression. Product quality, price and service quality all have significant effect on customer satisfaction according to the data
| Item Type: | Article |
|---|---|
| Subjects: | H Social Sciences > HB Economic Theory H Social Sciences > HF Commerce H Social Sciences > HJ Public Finance |
| Divisions: | Fakultas Pertanian (FP) > Prodi Agribisnis |
| Depositing User: | ERLINA RUF |
| Date Deposited: | 21 Jul 2022 08:23 |
| Last Modified: | 21 Jul 2022 08:23 |
| URI: | http://repository.lppm.unila.ac.id/id/eprint/43554 |
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