dewi ayu hidayati, DAH and Benjamin, Benjamin (2020) PENGUATAN SEKTOR UMKM KERIPIK SUSENO BANDAR LAMPUNG DI ERA PASAR BEBAS MASYARAKAT EKONOMI ASEAN. Jurnal Sosiologi, 22 (2). ISSN 2549-7235
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Abstract
The ASEAN Economic Community (AEC) is an agreement among ASEAN countries that brings together economic aspects in the ASEAN region through 4 things, namely realizing a single production-based market, increasing competitiveness, realizing equitable economic development, and uniting ASEAN countries into a global economy. The realization of this AEC makes all business actors or industries need to make efforts to face free competition. Therefore, business actors in Indonesia must prepare themselves to increase production and also carry out promotional efforts so that the production produced can still be accepted in the local market and can even be imported to other countries. This study aims to describe in depth about the strategies undertaken by Suseno Chips Micro Small Medium Enterprise (MSME) in order to be ready to enter the era of the AEC free market. This research uses a qualitative descriptive study approach. Through this approach, it is hoped that it can provide an in-depth description of the strategies carried out by the Suseno Bandar Lampung MSMEs in the era of the AEC free market. The results showed that the strengthening of the Suseno Chips MSME sector in the AEC Free Market Era was carried out by improving the quality of human resources, improving product quality and quality, making attractive packaging or product designs, maintaining product selling prices, and improving marketing strategies. Keywords: Strengthening MSME, Free Market Strategy, ASEAN Economic Community
| Item Type: | Article |
|---|---|
| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HC Economic History and Conditions |
| Divisions: | Fakultas Ilmu Sosial dan Ilmu Politik (FISIP) > Prodi Sosiologi |
| Depositing User: | DEWI AYU H |
| Date Deposited: | 28 May 2021 03:41 |
| Last Modified: | 28 May 2021 03:41 |
| URI: | http://repository.lppm.unila.ac.id/id/eprint/31106 |
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