wiryawan, driya and Novrian, Hendi and Ambarwati, Dwi Asri Siti and Shofa, Faila (2020) Consumers Attitudes and Environmental Knowledge Towards Friendly Products. Proceedings of the 2nd International Conference on Economics, Business and Entrepreneurship (ICEBE 2019), 1 (1). ISSN 9780367853778
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Abstract
Abstract. The research purpose was to determine the mediating role of consumer attitudes in the determination of knowledge of environment and on the intention of purchase toward friendly products of Philips LED (lamps Light Emitting Diode). The size of the sample taken is 250 consumers, with the methods of purposive sampling. Data collection was carried out by survey online, analyzed by multiple regression. The results show that knowledge of environment has a positively significant effect on consumer attitudes, also the consumer attitudes have a positively significant effect on purchasing intention into friendly products of LED lamps. Consumer attitudes significantly mediate the effect on knowledge of environment on intention of purchase toward Friendly Product of Philips LED lamps. Keywords─Environmental Knowledge, Consumer Attitudes, Purchase Interest.
| Item Type: | Article |
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| Subjects: | H Social Sciences > H Social Sciences (General) |
| Divisions: | Fakultas Ekonomi dan Bisnis (FEB) > Prodi Manajemen |
| Depositing User: | DWI ASRI siti ambarwati |
| Date Deposited: | 20 Nov 2020 09:31 |
| Last Modified: | 20 Nov 2020 09:31 |
| URI: | http://repository.lppm.unila.ac.id/id/eprint/26509 |
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