Prasmatiwi, Fembriarti Erry and Sayekti, Wuryaningsih Dwi and Adawiyah, Rabiatul (2007) KAJIAN PEMASARAN BIHUN TAPIOKA DALAM RANGKA PENGEMBANGANNYA SEBAGAI PANGAN ALTERNATIF. In: Lokakarya Nasional Inovasi Teknologi Pertanian Mendukung Hari Pangan Sedunia XII Tahun 2007 (Bandar Lampung, 25-26 Oktober 2007).
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Abstract
Study on Marketing of Tapioca Vermicelli As Alternative Food Source. This study aimed to study marketing system of tapioca vermicelli and availability of tapioca vermicelli. The study was located in Metro and Bandar Lampung where respondent of producer, distributor, and trader was sampled. Producer of tapioca vermicelli was found only in Metro and sampled purposively while respondent of distributor and trader sampled using snow ball method. The availability of tapioca vermicelli were examined from traditional market and supermarket in Metro and Bandar Lampung. The results showed that tapioca vermicelli marketing was still inefficient yet. Both rice and corn vermicelli were available in Bandar Lampung, but tapioca vermicelli was not found. Except in Bandar Lampung however, tapioca vermicelli entered broader market throughout Lampung Province. In Metro market, it was found 18 kinds of vermicelli which 55,56% made of tapioca and the rest was made of rice flour. In Bandar Lampung, it was found 25 trademarks of vermicelli which 92% made of rice flour and the rest from corn flour. In marketing tapioca vermicelli producers still faced problem to develop the market and to enhance the product quality. Production of tapioca vermicelli can be developed by enhancing promotion, quality, and packaging. Key word: tapioca vermicelli, marketing
| Item Type: | Conference or Workshop Item (Paper) |
|---|---|
| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HB Economic Theory S Agriculture > S Agriculture (General) |
| Divisions: | Fakultas Pertanian (FP) > Prodi Agribisnis |
| Depositing User: | WURYANINGSIH DWI SAYEKTI |
| Date Deposited: | 26 Jun 2020 13:35 |
| Last Modified: | 26 Jun 2020 13:35 |
| URI: | http://repository.lppm.unila.ac.id/id/eprint/22809 |
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