yuliansyah, yuliansyah and hariri, hasan and Ahmad Razimi, Mohd Shahril (2018) COMPREHENSIVE STRATEGY TO CONDUCT A MAIL SURVEY: TECHNIQUES TO IMPROVE RESPONSE RATES. COMPREHENSIVE STRATEGY TO CONDUCT A MAIL SURVEY: TECHNIQUES TO IMPROVE RESPONSE RATES, 8 (4). pp. 89-96.
|
Text
Comprehensive stategy to conduct a mail survey.pdf Download (657kB) | Preview |
Abstract
A mail survey has been widely known by many scholars and is very important in data collection; however, it has a real disadvantage of its lower response rate. This is possibly due to incomplete comprehension on how this mail survey can be made to work effectively. Therefore, this study aims to provide comprehensive strategies that should be conducted to improve response rates. Meeting this aim, this study reviewed studies focusing on strategies to prepare a mail survey to increase its response rate. Based on an extensive research in the Google Scholar, the authors found articles considered appropriate to be included in this synthesis. Two strategies were found to improve response rate using a mail survey: designing questionnaire and practical strategies. Designing questionnaire strategy has prominent factors in the beginning steps before sending a questionnaire. The latter is a critical step to get respondents feel that they like to fill a questionnaire. This study contributes to academic literature about how to improve response rate using comprehensive strategies where the previous studies have explained those findings partly.
| Item Type: | Article |
|---|---|
| Subjects: | H Social Sciences > HF Commerce > HF5601 Accounting |
| Divisions: | Fakultas Ekonomi dan Bisnis (FEB) > Prodi Akuntansi |
| Depositing User: | YULIANSYAH |
| Date Deposited: | 30 May 2020 12:35 |
| Last Modified: | 30 May 2020 12:35 |
| URI: | http://repository.lppm.unila.ac.id/id/eprint/21184 |
Actions (login required)
 |
View Item |