Aida Sari, Aida Sari (2016) PENGARUH KUALITAS JASA TERHADAP LOYALITAS PELANGGAN (STUDI PADA BENGKEL MOBIL DAIHATSU DI BANDAR LAMPUNG) Aida Sari. Jurnal Bisnis dan Manajemen, 12 (3). pp. 233-241. ISSN 1411-9366

Preview

Text JBM-Volume-12-No-3-September-20161.pdf Download (1MB) | Preview

Abstract

This study aims to determine the effect of service quality on customer loyalty at Daihatsu car workshop in Bandar Lampung. The Sampel in study is the customer who uses the service at Daihatsu car workshop. The Partial Least Square method by using Wrap PLS 3.0 software is used to analyze the data. The analysis showed that the service quality significantly influence the consumer satisfaction and further significantly influence the consumer loyalty. Keywords: service quality, satisfaction and loyalty

Item Type:	Article
Subjects:	H Social Sciences > HB Economic Theory
Depositing User:	AIDA SARI
Date Deposited:	31 May 2017 02:04
Last Modified:	20 Jul 2017 09:14
URI:	http://repository.lppm.unila.ac.id/id/eprint/2094

Actions (login required)

View Item