Roslina, Roslina (2016) FAKTOR PEMBENTUK HUBUNGAN PADA KOMUNITAS MEREK DAN PENGARUHNYA TERHADAP LOYALITAS ALUMNI DIPLOMA III FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS LAMPUNG. Jurnal Bisnis dan Manajemen, 12 (3). pp. 274-287. ISSN 1411-9366

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Abstract

Social relationship that exists when a student studied at university and remain the establishment of communication when they became alumni of the college can be the basis for the establishment of brand communities. This research was conducted at the alumni of the Diploma of the Faculty of Economics and Business, University of Lampung. Samples were taken by using non-probability sampling and convenience sampling technique. The number of samples used as many as 100 people. The results of factor analysis showed that the interpersonal relationships within the brand community college formed by some kind of relationship, that relationship with the alumni of the product, brand relationship with the alumni, alumni relations with the institutions and the relationship between alumni. The regression results indicate that the effect on the community brand loyalty of alumni of the Diploma of the Faculty of Economics and Business, University of Lampung

Item Type:	Article
Subjects:	A General Works > AC Collections. Series. Collected works
Divisions:	Fakultas Ekonomi dan Bisnis (FEB) > Prodi Manajemen
Depositing User:	Roslina Roslina .
Date Deposited:	31 May 2017 02:02
Last Modified:	31 May 2017 02:02
URI:	http://repository.lppm.unila.ac.id/id/eprint/2086

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