Rifa'i, Ahmad and Sugiono, Arif (2004) Analisis Target Marketing Pada UPT Universitas Lampung Dalam Menyongsong Otonomi Kampus. TATANIAGA, IV (1). pp. 109-120. ISSN 1410-587X

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Abstract

Purpose of this research is knowing the discription of market segmentation and target marketing in UPT Fasora Lampung University. The research methode was done by descriptive verivikative. Data was analized by domain analized and taksonoml analized. Reliability dan validity test with content validity and construct validity. The result of this research show that market segmentation based on geographic segmentation, demographic segmentation and behavioral segmentation. The result target marketing is children (basic school) segmen, student segmen, and society segmen. Target ~arketing strategic is differentiated marketing Kata kunci: Segmentasi & Target Pasar

Item Type:	Article
Subjects:	H Social Sciences > HB Economic Theory
Divisions:	Fakultas Ilmu Sosial dan Ilmu Politik (FISIP) > Prodi Administrasi Bisnis
Depositing User:	AHMAD RIFA'I
Date Deposited:	04 Nov 2019 02:04
Last Modified:	04 Nov 2019 02:04
URI:	http://repository.lppm.unila.ac.id/id/eprint/14764

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