Mulkhan, Unang Mulkhan (2017) Building a Lasting Corporate Legacy CSR 2.0 For The Mining Industry. Lampung University, Indonesia. ISBN 978-602-6739-67-4

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Abstract

"It is essential to design a strategy of Corporate Social Responsibility(CSR), especially for the mining companies through the Visser's CSR 2.0 concept. Social constructionism and on the design approach of imagineering are needed to establish and maintain strong community engagement through CSR 2.0 by adjusting to the specific context in the mining industry. Thus, this book offers a model of 'acr now and think long-term' in building a lasting corporate legacy for mining companies, especally in Indonesia".

Item Type: Book
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HB Economic Theory
H Social Sciences > HC Economic History and Conditions
Divisions: Fakultas Ilmu Sosial dan Ilmu Politik (FISIP) > Prodi Administrasi Bisnis
Depositing User: Dr Unang Mulkhan
Date Deposited: 29 Oct 2018 04:24
Last Modified: 29 Oct 2018 04:24
URI: http://repository.lppm.unila.ac.id/id/eprint/8719

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