Suroso, Erdi and Utomo, Tanto Pratondo and Al Rasyid, Harun and Zendya, Varga (2017) STRATEGI PENGEMBANGAN MINYAK ATSIRI PALA STUDI KASUS GABUNGAN KELOMPOK TANI WIRA KARYA SEJAHTERA, KABUPATEN TANGGAMUS. In: Seminar nasional APTA 2017 Bengkulu, 14 – 15 Agustus 2017, bengkulu. (In Press)

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ABSTRACT The aims of this study were to identify the strengths, weaknesses, opportunities and threats of nutmeg essential oil agroindustry, and to formulate the development strategies for nutmeg essential oil agroindustry in Wira Karya Sejahtera Farmers Groups Union, Tanggamus Regency. This research used descriptive analytical approach for SWOT analysis to identify the internal and the eksternal factors, the IFE and EFE matrix, and the SWOT matrix, then to formulate the alternative strategies in business development of nutmeg essential oil. The results showed that of the internal factors the greater strengths were the business permit and certificate whereas the bigger drawback was the fund. The external factors indicated that the greater opportunity was the safe environmental conditions, whereas the bigger threat was the increase in the price of the production fasilities. The alternative strategies are utilizing legality and supporting certificates and improve production management to obtain safe environmental conditions and maintain good relationships with distributor, agent and customers; and take advantage of the product price to maintain good relationships with customers and agent. Keywords: SWOT ana;ysis, agroindustrial development, essential oil, nutmeg

Item Type: Conference or Workshop Item (Paper)
Subjects: S Agriculture > S Agriculture (General)
Divisions: Fakultas Pertanian (FP) > Prodi Magister Teknologi Industri Pertanian
Date Deposited: 16 Nov 2017 07:49
Last Modified: 16 Nov 2017 07:49

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