Cindy Nur Rohma, CN and Dewangga Nikmatullah, DN and Serly Silviyanti Soepratikno, Serly and Tubagus Hasanuddin, TH PERSEPSI PETANI TERHADAP INOVASI KOPI ROBUSTA ORGANIK DI KABUPATEN LAMPUNG BARAT. JIA (Jurnal Ilmiah Agribisnis), 8 (2). pp. 142-150. ISSN 2527-273X

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Abstract

ABSTRACT Perceptionsplayacrucialroleintheadoptionofinnovation,particularlyinthecontextoforganicfarmingpractices.ThisstudyaimedtoexplorefarmerperceptionsandfactorsinfluencingtheirperceptionsoforganiccoffeeinnovationinRobustacoffeecultivationinWestLampungRegency.TheresearchwasconductedfromDecember2022toJanuary2023,withasampleof59respondentsfromthreefarmergroups:Ampera,LanggengMulyo,andMargoRahayu.Usingaquestionnaireandnon-parametricstatisticalanalysis,includingtheRankSpearmancorrelationtest,thestudyfoundsignificantrelationshipsbetweenfarmerknowledge,availabilityofcapital,socialinteraction,andmarketingwiththeirperceptionsoforganiccoffeeinnovation.However,landarea,lengthoffarming,andsellingpricedidnotshowsignificantrelationships.Thesefindingshighlighttheimportanceofenhancingfarmerknowledgeandprovidingadequatecapitalsupport,facilitatingsocialinteractions,andimprovingmarketingstrategiestopromotetheadoptionoforganicRobustacoffeecultivation.Thegovernment'sattentiontomarketdevelopmentandpricingmechanismsfororganicRobustacoffeecanfurtherincentivizefarmerstoengageinthissustainableagriculturalpractice. Keywords:coffee;innovation; organic; perception.

Item Type:	Article
Subjects:	S Agriculture > S Agriculture (General)
Divisions:	Fakultas Pertanian (FP) > Prodi Penyuluhan Pertanian
Depositing User:	Tubagus Hasanuddin
Date Deposited:	29 Jan 2024 07:38
Last Modified:	29 Jan 2024 07:38
URI:	http://repository.lppm.unila.ac.id/id/eprint/53084

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