Damayanti, - and Destalia, Mediya and Ali, Suprihatin (2018) ANALYSIS OF MAKE-UP ARTIST SERVICE E-PROMOTION STRATEGIES THROUGH INSTAGRAM. In: International Indonesia Conference on Interdisciplinary Studies (IICIS), 9-10 September 2018, Novotel Bandar Lampung. (Unpublished)

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Official URL: http://iicis.fisip.unila.ac.id/


This study aims to analyze the e-promotion strategy carried out by chels.makeupartist through instragam. . The research method that used is qualitative research with content analysis approach model and the main data source in this study is Instagram. The findings in this study are the promotional strategies conducted by chels.makeupartist are social media strategies, especially Instagram. In this social media strategy it contains advertising, publicity and sales promotions for either the services or goods offered. The promotion is done by displaying the portfolio of services that have been done on the Instagram account they have.

Item Type: Conference or Workshop Item (Paper)
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Fakultas Ilmu Sosial dan Ilmu Politik (FISIP) > Prodi Administrasi Bisnis
Depositing User: DAMAYANTI
Date Deposited: 14 Nov 2018 02:49
Last Modified: 14 Nov 2018 02:49
URI: http://repository.lppm.unila.ac.id/id/eprint/4147

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