MS, MAHRINASARI (2020) A PRODUCT OF SOCIAL MISSION, SUSTAINABLE ENTREPRENEURIAL AND MARKETING ORIENTATION: ENHANCING SOCIAL ENTREPRENEURIA. JOURNAL OF SECURITY AND SUSTAINABILITY ISSUES, 10 (Octobe). pp. 163-178. ISSN 2029-7017/ISSN 2029-7025 (online)
|
Text
A_product_of_social_mission_sustainable_entrepreneurial_and_marketing_orientation_enhancing_social_entrepreneurial_selfefficacy_in_Indonesian_education_sector-1 ok 2.pdf Download (628kB) | Preview |
Abstract
Abstract. In the current era, there is a major need to make some effective development in the social entrepreneurship based strategic approach in business development. This paper is an informative approach based on critically consider the number of external factors that enhanced the self-efficacy of social entrepreneurship in the education sector of Indonesia. In this paper, social mission orientation, sustainability entrepreneurial orientation, and marketing orientation are act as an independent variable, risk management as a moderator, while social entrepreneurial self-efficacy is studied as a dependent variable. An online survey-based quantitative research method is used for data collection. After implementing the structural equation modeling (SEM) and moderation analysis based statistical testing, it becomes concluded that risk management acts as a strong moderator which enhance the influence of sustainability entrepreneurial orientation and marketing orientation on the social entrepreneurial self-efficacy. But the social mission orientation does not majorly impact on self-efficacy because of its higher risk factor. This is an attractive approach in front of the Indonesian education sector to enhance their understanding regarding the efficient social entrepreneurship that helps them to make a long-lasting decision. No doubt, this is a challenging and informative paper but there are some limitations like lack of mixed method based versatile research and lack of value co-creation factor may impact the authenticity of this paper which can be overcome by the upcoming related field scholars. Keywords: Social Mission; Sustainable Entrepreneurial and Marketing Orientation
| Item Type: | Article |
|---|---|
| Subjects: | H Social Sciences > H Social Sciences (General) |
| Divisions: | Fakultas Ekonomi dan Bisnis (FEB) > Prodi Manajemen |
| Depositing User: | Mahrinasari MS |
| Date Deposited: | 24 May 2021 06:08 |
| Last Modified: | 24 May 2021 06:08 |
| URI: | http://repository.lppm.unila.ac.id/id/eprint/30600 |
Actions (login required)
 |
View Item |