Rr, Erlina and Toto Gunarto, Toto Gunarto and Shofa, Faila (2020) ANALYSIS OF BUSINESS STRATEGY WITH CANVAS MODEL BUSINESS (BMC) APPROACH. In: The 3rd International Conference of Economics Business & Entrepreneurship (ICEBE) 2020, October 1 st , 2020,, Hotel Horison. (In Press)

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The increasing competition in the bakery business has made Holland Bakery to be able to maintain its achievements with a business strategy. So a business model is needed as a form of strategy that can be carried out by analysts using the Business Model Canvas, where each building block is also analyzed by the IFE & EFE Matrix, IE Matrix, SWOT Matrix and Blue Ocean Strategy combined with the Business Model Canvas. The results of the IFE matrix analysis resulted in a total score of 2.76, and EFE produced a score of 2.59. The results of the IE Holland Bakery Lampung matrix analysis are in quadrant V, indicating that Holland Bakery Company is currently in a strategic position to maintain and maintain (Hold and Maintain). The appropriate alternative strategy used in this quadrant is the market penetration strategy that Holland Bakery can do by increasing marketing through media strategies in the online or paper and product development form of adding market segments and increasing the variety of Holland Bakery products. Holland Bakery's alternative strategy is to maintain customer loyalty and improve product quality, attract new consumers and retain old consumers, open cooperation with business partners (banks, suppliers, government and store partners) to increase and develop branches in Bandar Lampung, Maximize the use of information media, Internet and social media in creating good relationships with customers, Creating member cards, Providing rewards to the best employees, to maintain employee loyalty in order to create improved service quality and the threat of consumers moving to another bakery, Improve supporting facilities (waiting room, air conditioning, computerized payments and others) and tbsp to attract many new customers. Keywords: Business Strategy, Business Model Canvas, IFE Matrix, EFE Matrix, IE Matrix, SWOT Matrix, Blue Ocean Strategy, Holland Bakery Lampung

Item Type: Conference or Workshop Item (Paper)
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Fakultas Ekonomi dan Bisnis (FEB) > Prodi Manajemen
Depositing User: FAILA SHOF
Date Deposited: 24 Nov 2020 01:30
Last Modified: 24 Nov 2020 01:30
URI: http://repository.lppm.unila.ac.id/id/eprint/26761

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