Aida Sari, Aida Sari and Ambarwati, Dwi Asri Siti and Ramelan, Mudji Rachmat and Nabila, Nuzul Inas (2020) Experimental Study on Design Layout of Online Store for Lampung Products in Indonesia. In: The3rd International Conference of Economics, Business and Entrepreneurship, 01 Oktober 2020, Bandar lampung.

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Abstract. The aim of this study is to examine consumer perceptions that make consumers hold up or feel comfortable for a long time on web store as a results of layout on online store. This study conducts three types of layout through experimental studies. It also examines the effects of differences in layout on the perceived usefulness of consumers, perceived convenience by consumers, and entertainment and time spent by consumers on online store by using products derived from the production of several MSMEs in Lampung. The findings show that the benefits perceived by consumers will be better if the design used is the tree layout; the perceived ease for consumers will be better if using the pipeline layout; and entertainment is better to use the guiding pathway layout design. Keywords: online shop, layout, tree layout, pipeline layout, guiding pathway layout.

Item Type: Conference or Workshop Item (Paper)
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Fakultas Ekonomi dan Bisnis (FEB) > Prodi Manajemen
Depositing User: DWI ASRI siti ambarwati
Date Deposited: 02 Nov 2020 04:20
Last Modified: 02 Nov 2020 04:20

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