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Nurwalia, Annisa and Shofa, Faila (2017) THE INFLUENCE OF SEGMENTING STRATEGY AND BRAND POSITIONING STRATEGY ON CONSUMER PURCHASING DECISION (Study At Smartphone Samsung In Indonesia). In: International Conferrence 2nd SHIELD 2017, 18 - 20 September 2017, Universitas Lampung.
Nurwalia, Annisa and Shofa, Faila (2017) THE INFLUENCE OF SEGMENTING STRATEGY AND BRAND POSITIONING STRATEGY ON CONSUMER PURCHASING DECISION (STUDY AT SMARTPHONE SAMSUNG IN INDONESIA). In: 2nd SHIELD CONFERENCE 2017, 18 - 20 September 2017, University of Lampung.