Article

Bangsawan, Satria and Marquette, Christopher J. and MS, Mahrinasari (2017) Consumer restaurant experience, electronic word of mouth and purchase intention in the Indonesian restaurant industry. Journal for Global Business Advancement, 10 (6). pp. 613-630. ISSN Print : 1746-966X Online : 1746-9678

MS, Mahrinasari and Marquette, Christopher J. and Bangsawan, Satria (2017) Impact of electronic word-of-mouth communication on building brand equity: an Indonesian perspective. Journal for Global Business Advancement, 10 (5). pp. 527-545. ISSN Print : 1746-966X Online : 1746-9678