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Amalsyah, M. Fazrie and Bangsawan, Satria and Pandjaitan, Dorothy Rouly H. (2020) Effectiveness of Pop - Up Youtube Advertising Towards Purchase Intention Through Characteristics of Millennial Attitudes. Effectiveness of Pop - Up Youtube Advertising Towards Purchase Intention Through Characteristics of Millennial Attitudes, 7 (10). pp. 55-58. ISSN 2393 – 9125