Al Rasyid, Harun and subeki, subeki and Satyajaya, Wisnu and Adawiyah, Rabiatul (2018) MARKETING AND DEVELOPMENT STRATEGY OF SIGER RICE FROM CASSAVA IN WAY KANDIS VILLAGE, DISTRICT TANJUNG SENENG-BANDAR LAMPUNG. In: International Conference of Green Agroindustry and Bioeconomics (ICGAB) 2018, 18-20 September 2018, UB-Malang. (Submitted)


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The use of cassava is still dominated by large industries into tapioca and animal feed. Whereas consumption is still limited. Utilization of cassava as an alternative staple food can be done by changing it into siger rice. This study aimed to identify and determine the appropriate marketing and development strategies for siger rice in Way Kandis Village, Bandar Lampung. Analysis was carried out on internal aspects such as aspects of human resources, facilities and infrastructure, institutions, production, availability of raw materials, business locations and management and funding as well as external aspects such as technology and information, government policies, competitors, consumers and climate and weather. The results showed that siger rice produced in Way Kandis Village had characteristics of white colour, the texture was rather sticky, the aroma was not typical of cassava, and was favored by panelists. The nutritional content of siger rice: water content (10.19%), ash (0.31%), fat (0.56%), protein (2.69%), crude fiber (4.50%), and carbohydrate (81.75%). The right marketing and development strategy for siger rice in Way Kandis Village was an aggressive growth strategy. Siger rice industry had a very favorable situation, has the power to overcome threats, and had the opportunity to overcome weaknesses so that it can expand the marketing area. As for the strategy for developing siger rice in Way Kandis, namely by conducting a diversification strategy, which mean that the Siger rice industry was in a good position but still faced several challenges. Improved strategies can be achieved by increasing the amount of production offset by expanding the marketing network and improving the quality of products produced and increasing cooperation with the government to further increase production.

Item Type: Conference or Workshop Item (Speech)
Subjects: S Agriculture > S Agriculture (General)
Divisions: Fakultas Pertanian (FP) > Prodi Teknologi Industri Pertanian
Depositing User: Wisnu Satyajaya
Date Deposited: 09 Nov 2018 03:25
Last Modified: 09 Nov 2018 03:25

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