Zakaria, Wan Abbas and Erwanto, Erwanto and Endaryanto, Teguh and Indah, Lidya Sari Mas and Adisti, Shinta Tantri (2018) ANALISIS KELAYAKAN FINANSIAL DAN MANAJEMEN PEMASARAN USAHA TERNAK KAMBING PERAH DI KABUPATEN LAMPUNG TIMUR (Financial Feasibility Analysis and Dairy Goat Marketing Management System In Kabupaten Lampung Timur). Prosiding Seminar Nasional Pengembangan Agribisnis "Farmpreneurship Solusi Menumbuhkan Generasi Petani Mileneal dan Mensejahterakan Keluarga Petani. pp. 491-504. ISSN 978-602-294-308-2

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Abstract

This research aims to: (1) Analyze financial feasibility of dairy goat business on Etawa Breeders Group Maju Jaya in Desa Banar Joyo, Kecamatan Batanghari, Kabupaten Lampung Timur. (2) Analyze goat milk marketing management on Etawa Breeders Group Maju Jaya in Desa Banar Joyo, Kecamatan Batanghari, Kabupaten Lampung Timur. This research was conducted on Etawa Breeders Group Maju Jaya in Desa Banar Joyo, Kecamatan Batanghari, Kabupaten Lampung Timur. The research was conducted on October - November 2017. Data used in this study are primary data and secondary data. The method used in determining the sample in this study is a purposive sampling method. Analysis that used to process the data in this study is quantitatif analysis, which is financial feasibilty analysis (Net B/C, Gross B/C, IRR, NPV, and PP) and descriptive qualitiative analysis. The results of the research can be summarized as follows: (1) Dairy goat business conducted by Etawa Breeders Group Maju Jaya in Desa Banar Joyo, Kecamatan Batanghari, Kabupaten Lampung Timur worthy continued until 2021 for 1st respondent, until 2024 for 2nd respondent, and until 2020 for 3rd respondent. (2) Marketing management seen from the marketing mix conducted by Etawa Breeders Group Maju Jaya in Desa Banar Joyo, Kecamatan Batanghari, Kabupaten Lampung Timur is quite optimal because the products offered by breeders can be sold regularly. Keywords : Financial Feasibility ;Dairy Goat;Kabupaten Lampung Timur;Marketing Management

Item Type: Article
Subjects: S Agriculture > S Agriculture (General)
Divisions: Fakultas Pertanian (FP) > Prodi Magister Agribisnis
Depositing User: Wan Abbas Abbas Zakaria
Date Deposited: 31 Oct 2018 02:50
Last Modified: 31 Oct 2018 02:50
URI: http://repository.lppm.unila.ac.id/id/eprint/9137

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