Romadhon, M. Febry and Fardiyan, Ahmad Rudy (2018) Simbol-Simbol Pesan Persuasif Melalui Desain Poster Event Musik Ngayogjazz. MetaKom Online, 2 (1). pp. 23-36. ISSN 2443-3691

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Poster is a media which using a visual appeal to introduce, to inform, and to persuade their audiens. The right symbols used in a poster determined the success of the poster to achieve it goals. The purpose of this research is to find out what and how persuasive symbols used by Ngayogjazz Music Festival poster on 2013-2016 period. Using a triangle meaning semiotics method by Charles Sanders Pierce, this research was a qualitative type research, where the data collected through documentation and literature. The results of this research show that the aesthetics part is not the only thing considered in the visual design of the poster. The most important thing is the collaboration’s meaning of high culture on jazz music with the traditional culture of locals. Keywords: Persuasive symbol, Semiotic of Charles S. Pearce, Poster

Item Type: Article
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HN Social history and conditions. Social problems. Social reform
Divisions: Fakultas Ilmu Sosial dan Ilmu Politik (FISIP) > Prodi Komunikasi
Depositing User: M.Si. Ahmad Rudy Fardiyan
Date Deposited: 26 Jun 2018 08:03
Last Modified: 26 Jun 2018 08:03

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