Aida Sari, Aida Sari (2017) PENGARUH DIMENSI STORE ATMOSPHERE TERHADAP MINAT PEMBELIAN ULANG KONSUMEN PADA SUPER STORE DI BANDAR LAMPUNG. Prosiding Seminar Nasional & Konferensi Forum Manajemen Indonesia (FMI) Ke-9. ISSN 978-602-8557-31-3

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This study aims to determine the effect of store atmosphere dimensions that include cleanliness, music, aroma, temperature, lighting, color and appearance / layout to consumer buying interest. The sample of a total of 165 consumers who have been shopping at the Super Store in Bandar Lampung. The result of hypothesis testing with F test and t test is obtained as a whole dimension of store atmosphere variables indicates that all dimensions of store atmosphere variables both overall and partial have a significant influence on consumer buying interest in Super Store in Bandar Lampung. To increase consumer buying interest it is advisable to increase the dimensions of display / layout and aroma variables to make consumers comfortable in a fun shopping environment.

Item Type: Article
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Fakultas Ekonomi dan Bisnis (FEB) > Prodi Manajemen
Depositing User: AIDA SARI
Date Deposited: 21 Jun 2018 02:13
Last Modified: 21 Jun 2018 02:13

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