Aida Sari, Aida Sari (2017) PENGARUH DIMENSI STORE ATMOSPHERE TERHADAP MINAT PEMBELIAN ULANG KONSUMEN PADA SUPER STORE DI BANDAR LAMPUNG. Prosiding Seminar Nasional & Konferensi Forum Manajemen Indonesia (FMI) Ke-9. ISSN 978-602-8557-31-3
|
Text
PRECEDING FMI-bu aida.pdf Download (11MB) | Preview |
Abstract
This study aims to determine the effect of store atmosphere dimensions that include cleanliness, music, aroma, temperature, lighting, color and appearance / layout to consumer buying interest. The sample of a total of 165 consumers who have been shopping at the Super Store in Bandar Lampung. The result of hypothesis testing with F test and t test is obtained as a whole dimension of store atmosphere variables indicates that all dimensions of store atmosphere variables both overall and partial have a significant influence on consumer buying interest in Super Store in Bandar Lampung. To increase consumer buying interest it is advisable to increase the dimensions of display / layout and aroma variables to make consumers comfortable in a fun shopping environment.
Item Type: | Article |
---|---|
Subjects: | H Social Sciences > H Social Sciences (General) |
Divisions: | Fakultas Ekonomi dan Bisnis (FEB) > Prodi Manajemen |
Depositing User: | AIDA SARI |
Date Deposited: | 21 Jun 2018 02:13 |
Last Modified: | 21 Jun 2018 02:13 |
URI: | http://repository.lppm.unila.ac.id/id/eprint/7086 |
Actions (login required)
View Item |