Ferdianingsih, Dewi Nurul and Situmorang, Suriaty and Marlina, Lina (2017) Analisis Pendapatan Dan Efisiensi Pemasaran Mawar Di Kecamatan Pekalongan Kabupaten Lampung Timur. In: Seminar Hasil Penelitian Sosial Ekonomi Pertanian, 29 Juli 2017, Universitas Gajah Mada.

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Abstract

This study aims to: (1) analyze the income of rose farming, and (2) to know the effi ciency of marketing of roses. This research was conducted in Pekalongan Sub-district which chosen purposely and total of samples was 25 farmers and 32 traders in marketing system. Sampling methods of farmers was used by census method, whereas the sampling method of marketing system was taken by tracing the marketing channel. Data collection was conducted in September until December 2016. The analysis method used in this research are the analysis of quantitative (statistical) and qualitative (descriptive). Quantitative analysis is used to analyze farm income, producer share, marketing margin and RPM, while qualitative analysis is used to know market structure, market conduct, and marketing channel. The results showed that: (1) rose farm in Pekalongan Sub-district, East Lampung Regency, benefi ted by total cost per farm is Rp 6,954,166,53 with R/C for total cost 2,29, and (2) The marketing system of roses in Pekalongan sub-district is not efficient, because the value of Profit Margin Ratio (RPM) is uneven in every channel and marketing institution and the value of producer’s share is still low, that is below 50%. Keywords: farm, income, marketing, rose

Item Type: Conference or Workshop Item (Paper)
Subjects: H Social Sciences > HB Economic Theory
Divisions: Fakultas Pertanian (FP) > Prodi Agribisnis
Depositing User: S.P., M.Si LINA MARLINA
Date Deposited: 25 Apr 2018 02:24
Last Modified: 25 Apr 2018 02:24
URI: http://repository.lppm.unila.ac.id/id/eprint/6795

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