Ali, Muhammad Fajar and Situmorang, Suriaty and Murniati, Ktut (2017) ANALISIS EFISIENSI PEMASARAN KUBIS DI KECAMATAN GISTING KABUPATEN TANGGAMUS (Analysis of Marketing Efficiency of Cabbage in Gisting District of Tanggamus Regency). Jurnal Ilmu-Ilmu Agribisnis, 5 (3). pp. 258-266. ISSN 2337 7070

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Abstract

ABSTRACT This research aims to analyze the efficiency of cabbage marketing system in Gisting Subdistrict. The research was conducted purposively in Gisting Atas Village and Gisting Permai Village in April-September 2016. Farmer respondents were chosen randomly and marketing channel respondents were taken by tracing marketing networks. Data analysis included analysis of marketing system efficiency. Data analysis method using S-C-P method. The results showed that the marketing system of cabbage in Gisting Subdistrict were inefficient with producer share (Ps) above 54,49 percent, with the following conditions: (a) the market structure was an imperfect competition. (b) the market conduct: cabbage farmers had no difficulty in marketing their product. (c) the market performance: there were twelve marketing channel; marketing margin and Profit Margin Ratio were relatively high, and the elasticity of price transmission was more than one. Key words: cabbage, efficiency, marketing, S-C-P model

Item Type: Article
Subjects: A General Works > AC Collections. Series. Collected works
S Agriculture > S Agriculture (General)
Divisions: Fakultas Pertanian (FP) > Prodi Agribisnis
Depositing User: SURIATY SI
Date Deposited: 25 Apr 2018 06:50
Last Modified: 25 Apr 2018 06:50
URI: http://repository.lppm.unila.ac.id/id/eprint/5962

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